Bontrager vs Giro:Which is more popular?
In September 2026, Giro had more branded searches than Bontrager among bike helmet brands worldwide. Giro had about 52,200 branded searches, while Bontrager had 27,100. Giro made up 9.7% of all bike helmet brand searches we track, and Bontrager accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about bike helmet brands, Giro appeared in all five answers and Bontrager in two. Giro was mentioned before Bontrager in every answer.
Who do people search for more?
Giro, about 93% more searches than Bontrager
Who does AI mention more?
Giro, mentioned in every answer we collected
Who does AI recommend more?
Giro, named ahead of Bontrager in every answer
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Top bike helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giro appeared in all five answers. Bontrager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giro was listed before Bontrager in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
POC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bontrager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike helmet brands
5 answers
Asked ChatGPT
“Which bike helmet brand should I buy?”
Asked ChatGPT
“What are the best bike helmet brands?”
Asked ChatGPT
“What's the best bike helmet brand for road cycling?”
Searched Google, AI Overview
“best bike helmet”
Searched Google, AI Overview
“cycling helmet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bontrager or Giro more popular in search?
This chart shows how often people search Google for Bontrager and Giro by name. Each line represents a brand's share of searches for all seven bike helmet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Giro, Bontrager. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Kask | Bell | Giro | POC | Bontrager | Smith |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 25.7% | 17.2% | 10.7% | 7.7% | 6.3% | 1% |
| Nov 2025 | 29.7% | 29.7% | 13.3% | 12.6% | 8.9% | 4.9% | 0.97% |
| Dec 2025 | 28% | 22.8% | 15.3% | 17.6% | 10.3% | 4.6% | 1.4% |
| Jan 2026 | 27.9% | 22.8% | 15.3% | 17.4% | 10.2% | 5.6% | 0.74% |
| Feb 2026 | 29.5% | 24.1% | 16.2% | 12.6% | 10.8% | 5.9% | 0.79% |
| Mar 2026 | 33% | 27.1% | 14.8% | 10.5% | 8.1% | 5.4% | 1.1% |
| Apr 2026 | 37% | 24.8% | 13.6% | 9.9% | 7.4% | 6.1% | 1.2% |
| May 2026 | 36.9% | 24.8% | 13.6% | 10.1% | 7.4% | 6.1% | 1.2% |
| Jun 2026 | 33.9% | 27.9% | 15.3% | 9.1% | 6.8% | 5.6% | 1.4% |
| Jul 2026 | 32.1% | 26.3% | 11.8% | 16.8% | 6.5% | 5.3% | 1.3% |
| Aug 2026 | 34.2% | 23% | 12.6% | 14.8% | 8.4% | 5.6% | 1.4% |
| Sep 2026 | 37.5% | 25.2% | 13.8% | 9.7% | 7.6% | 5.1% | 1.2% |
How has the Bontrager and Giro comparison changed over the last 12 months?
3 findings
- Giro was ahead of Bontrager in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bontrager’s share of searches among bike helmet brands worldwide moved from 6.3% to 5.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Giro’s share of searches among bike helmet brands worldwide moved from 10.7% to 9.7%, and its estimated monthly branded searches moved from 56.2K to 52.2K.
How did search popularity change for bike helmet brands worldwide in September 2026?
3 changes
In September 2026, Bell overtook Giro to rank 3rd among bike helmet brands worldwide, with 13.8% of the searches.
In September 2026, Giro lost share of searches among bike helmet brands worldwide, from 14.8% to 9.7%.
In September 2026, Bontrager lost share of searches among bike helmet brands worldwide, from 5.6% to 5.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bontrager’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bike helmet brands
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