Brooklinen vs Quince:Which is searched more?
In September 2026, Quince had more branded searches than Brooklinen among bed sheet brands worldwide. Quince had about 392,000 branded searches, while Brooklinen had 165,000. Quince made up 31.8% of all bed sheet brand searches we track, and Brooklinen accounted for 13.4%. These are worldwide searches for English-language branded terms.
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Is Brooklinen or Quince more popular in search?
Compare the bed sheet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Quince, Brooklinen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sheridan | Quince | Brooklinen | The Company Store | Emma Sleep | Bed Threads | Parachute | Slumberdown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 24.6% | 12.3% | 10% | 5.5% | 3% | 1.4% | 0.55% |
| Nov 2025 | 35.9% | 22.9% | 16.6% | 11.1% | 6.1% | 4.1% | 2.8% | 0.44% |
| Dec 2025 | 41.4% | 29.3% | 11.7% | 9.6% | 3.5% | 2.9% | 1.3% | 0.38% |
| Jan 2026 | 44.8% | 25.6% | 10.6% | 8.7% | 5.8% | 2.6% | 1.3% | 0.51% |
| Feb 2026 | 43.9% | 26.6% | 11.1% | 9.1% | 5% | 2.7% | 1.3% | 0.4% |
| Mar 2026 | 40.9% | 28% | 11.8% | 9.7% | 4.3% | 3.6% | 1.4% | 0.33% |
| Apr 2026 | 42.1% | 28.6% | 12.2% | 8.2% | 4.5% | 3% | 1.1% | 0.29% |
| May 2026 | 36.2% | 32% | 13.7% | 9.1% | 4.1% | 2.7% | 1.9% | 0.29% |
| Jun 2026 | 38.2% | 29.3% | 12.5% | 10.2% | 4.6% | 3.8% | 1.2% | 0.24% |
| Jul 2026 | 38.1% | 29.2% | 12.5% | 10.2% | 4.6% | 3.1% | 2.1% | 0.24% |
| Aug 2026 | 35% | 32.9% | 11.5% | 9.4% | 5.2% | 2.8% | 2.9% | 0.32% |
| Sep 2026 | 37.8% | 31.8% | 13.4% | 8.9% | 4% | 2.2% | 1.5% | 0.43% |
How has the Brooklinen and Quince comparison changed over the last 12 months?
3 findings
- Quince was ahead of Brooklinen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among bed sheet brands worldwide moved from 12.3% to 13.4%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Quince’s share of searches among bed sheet brands worldwide moved from 24.6% to 31.8%, and its estimated monthly branded searches moved from 269K to 392K.
How did search popularity change for bed sheet brands worldwide in September 2026?
2 changes
In September 2026, Brooklinen gained share of searches among bed sheet brands worldwide, from 11.5% to 13.4%.
In September 2026, Quince lost share of searches among bed sheet brands worldwide, from 32.9% to 31.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brooklinen’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklinen
1 branded search term
- brooklinen
Quince
3 branded search terms
- quince cashmere
- quince clothing
- quince.com
Other head-to-heads among bed sheet brands
- Sheridan vs Quince: compare search popularity
- Sheridan vs Brooklinen: compare search popularity
Sheridan vs The Company Store: compare search popularity
Sheridan vs Emma Sleep: compare search popularity- Quince vs The Company Store: compare search popularity
- Quince vs Emma Sleep: compare search popularity
Put your own brand in this comparison
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