Emma Sleep vs Sheridan:Which is searched more?
In September 2026, Sheridan had more branded searches than Emma Sleep among bed sheet brands worldwide. Sheridan had about 466,000 branded searches, while Emma Sleep had 49,500. Sheridan made up 37.8% of all bed sheet brand searches we track, and Emma Sleep accounted for 4%. These are worldwide searches for English-language branded terms.
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Is Emma Sleep or Sheridan more popular in search?
Compare the bed sheet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sheridan, Emma Sleep. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sheridan | Quince | Brooklinen | The Company Store | Emma Sleep | Bed Threads | Parachute | Slumberdown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 24.6% | 12.3% | 10% | 5.5% | 3% | 1.4% | 0.55% |
| Nov 2025 | 35.9% | 22.9% | 16.6% | 11.1% | 6.1% | 4.1% | 2.8% | 0.44% |
| Dec 2025 | 41.4% | 29.3% | 11.7% | 9.6% | 3.5% | 2.9% | 1.3% | 0.38% |
| Jan 2026 | 44.8% | 25.6% | 10.6% | 8.7% | 5.8% | 2.6% | 1.3% | 0.51% |
| Feb 2026 | 43.9% | 26.6% | 11.1% | 9.1% | 5% | 2.7% | 1.3% | 0.4% |
| Mar 2026 | 40.9% | 28% | 11.8% | 9.7% | 4.3% | 3.6% | 1.4% | 0.33% |
| Apr 2026 | 42.1% | 28.6% | 12.2% | 8.2% | 4.5% | 3% | 1.1% | 0.29% |
| May 2026 | 36.2% | 32% | 13.7% | 9.1% | 4.1% | 2.7% | 1.9% | 0.29% |
| Jun 2026 | 38.2% | 29.3% | 12.5% | 10.2% | 4.6% | 3.8% | 1.2% | 0.24% |
| Jul 2026 | 38.1% | 29.2% | 12.5% | 10.2% | 4.6% | 3.1% | 2.1% | 0.24% |
| Aug 2026 | 35% | 32.9% | 11.5% | 9.4% | 5.2% | 2.8% | 2.9% | 0.32% |
| Sep 2026 | 37.8% | 31.8% | 13.4% | 8.9% | 4% | 2.2% | 1.5% | 0.43% |
How has the Emma Sleep and Sheridan comparison changed over the last 12 months?
3 findings
- Sheridan was ahead of Emma Sleep in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among bed sheet brands worldwide moved from 5.5% to 4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Sheridan’s share of searches among bed sheet brands worldwide moved from 42.6% to 37.8%, and its estimated monthly branded searches held steady at 466K.
How did search popularity change for bed sheet brands worldwide in September 2026?
2 changes
In September 2026, Sheridan gained share of searches among bed sheet brands worldwide, from 35% to 37.8%.
In September 2026, Emma Sleep lost share of searches among bed sheet brands worldwide, from 5.2% to 4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Emma Sleep’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emma Sleep
1 branded search term
- emma sleep
Sheridan
2 branded search terms
- sheridan
- sheridan institute
Other head-to-heads among bed sheet brands
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