American Barbell vs Rogue Fitness:Which is more popular?
In September 2026, Rogue Fitness had more branded searches than American Barbell among barbell brands worldwide. Rogue Fitness had about 110,000 branded searches, while American Barbell had 60,500. Rogue Fitness made up 36.1% of all barbell brand searches we track, and American Barbell accounted for 19.9%. When we asked ChatGPT and Google AI Overviews about barbell brands, Rogue Fitness appeared in three of the four answers and American Barbell in two. Rogue Fitness was mentioned before American Barbell in every answer.
Who do people search for more?
Rogue Fitness, about 82% more searches than American Barbell
Who does AI mention more?
Rogue Fitness, mentioned in 3 of 4 answers, American Barbell in 2
Who does AI recommend more?
Rogue Fitness, named ahead of American Barbell in every answer
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Top barbell brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rogue Fitness was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. American Barbell was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rogue Fitness was listed before American Barbell in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rep Fitness4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Rogue Fitness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Eleiko3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
American Barbell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Texas Power Bars2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cap Barbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
York Barbell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wolverson Fitness0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about barbell brands
4 answers
Asked ChatGPT
“Which barbell brand should I buy?”
Asked ChatGPT
“What are the best barbell brands?”
Asked ChatGPT
“What's the best barbell brand for strength training?”
Searched Google, AI Overview
“best barbell”
Searched Google, AI Overview
“olympic barbell”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is American Barbell or Rogue Fitness more popular in search?
This chart shows how often people search Google for American Barbell and Rogue Fitness by name. Each line represents a brand's share of searches for all eight barbell brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rogue Fitness, American Barbell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Rep Fitness | American Barbell | Eleiko | Cap Barbell | York Barbell | Texas Power Bars | Wolverson Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 25.1% | 20.5% | 9.2% | 2.7% | 1.8% | 1.5% | 1.8% |
| Nov 2025 | 39.1% | 32% | 14.4% | 7.9% | 1.9% | 1.6% | 1.6% | 1.6% |
| Dec 2025 | 39.5% | 26.5% | 17.7% | 7.9% | 2.9% | 1.9% | 1.9% | 1.6% |
| Jan 2026 | 38.8% | 26% | 17.4% | 9.5% | 2.8% | 1.9% | 1.9% | 1.6% |
| Feb 2026 | 37.2% | 25% | 20.4% | 9.2% | 2.7% | 1.8% | 1.8% | 1.8% |
| Mar 2026 | 42.2% | 23.1% | 18.9% | 8.5% | 2.5% | 1.7% | 1.7% | 1.4% |
| Apr 2026 | 42.3% | 23.2% | 19% | 8.5% | 2.5% | 1.7% | 1.4% | 1.4% |
| May 2026 | 40.1% | 26.9% | 18% | 8.1% | 2.4% | 1.6% | 1.6% | 1.3% |
| Jun 2026 | 42.9% | 23.5% | 19.2% | 7% | 2.6% | 1.7% | 1.7% | 1.4% |
| Jul 2026 | 43% | 23.6% | 19.3% | 7.1% | 2.6% | 1.7% | 1.7% | 1.1% |
| Aug 2026 | 40.8% | 27.4% | 18.3% | 6.7% | 2.5% | 1.6% | 1.3% | 1.3% |
| Sep 2026 | 36.1% | 29.7% | 19.9% | 7.3% | 2.7% | 1.8% | 1.4% | 1.2% |
How has the American Barbell and Rogue Fitness comparison changed over the last 12 months?
3 findings
- Rogue Fitness was ahead of American Barbell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Barbell’s share of searches among barbell brands worldwide moved from 20.5% to 19.9%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Rogue Fitness’ share of searches among barbell brands worldwide moved from 37.3% to 36.1%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for barbell brands worldwide in September 2026?
2 changes
In September 2026, American Barbell gained share of searches among barbell brands worldwide, from 18.3% to 19.9%.
In September 2026, Rogue Fitness lost share of searches among barbell brands worldwide, from 40.8% to 36.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using American Barbell’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Barbell
1 branded search term
- american barbell
Rogue Fitness
1 branded search term
- rogue fitness
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