Eleiko vs Rogue Fitness:Which is more popular by branded search?
In August 2026, Rogue Fitness had more branded searches than Eleiko among barbell brands worldwide. Rogue Fitness was estimated to have 135K branded searches compared to Eleiko’s 22.2K, and held a 50.8% Share of Search versus Eleiko’s 8.4%. These are worldwide searches for English-language branded terms.
Follow Eleiko vs Rogue Fitness and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Eleiko or Rogue Fitness?
Compare the barbell brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rogue Fitness, Eleiko. The figures are in the table below the chart.
View monthly share of search table
| Month | Rogue Fitness | Rep Fitness | Eleiko | Cap Barbell | York Barbell | Wolverson Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 32.2% | 11.8% | 3.5% | 2.3% | 2.3% |
| Nov 2025 | 46.6% | 38.1% | 9.3% | 2.3% | 1.9% | 1.9% |
| Dec 2025 | 49.2% | 33% | 9.9% | 3.6% | 2.4% | 2% |
| Jan 2026 | 48.1% | 32.3% | 11.8% | 3.5% | 2.4% | 1.9% |
| Feb 2026 | 47.8% | 32.2% | 11.8% | 3.5% | 2.3% | 2.3% |
| Mar 2026 | 53.1% | 29.1% | 10.7% | 3.2% | 2.1% | 1.7% |
| Apr 2026 | 53.1% | 29.1% | 10.7% | 3.2% | 2.1% | 1.7% |
| May 2026 | 49.9% | 33.5% | 10% | 3% | 2% | 1.6% |
| Jun 2026 | 54.2% | 29.7% | 8.9% | 3.3% | 2.2% | 1.8% |
| Jul 2026 | 54.4% | 29.8% | 8.9% | 3.3% | 2.2% | 1.4% |
| Aug 2026 | 50.8% | 34.1% | 8.4% | 3% | 2% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eleiko and Rogue Fitness comparison changed over the last 12 months?
3 findings
- Rogue Fitness was ahead of Eleiko in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eleiko’s estimated Share of Search among barbell brands worldwide moved from 11.8% to 8.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among barbell brands worldwide moved from 47.8% to 50.8%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for barbell brands worldwide in August 2026?
2 changes
In August 2026, Rogue Fitness lost estimated Share of Search among barbell brands worldwide, from 54.4% to 50.8%.
In August 2026, Eleiko lost estimated Share of Search among barbell brands worldwide, from 8.9% to 8.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Eleiko’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eleiko
1 branded search term
- eleiko
Rogue Fitness
1 branded search term
- rogue fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.