How popular isAmerican Barbell in search?
In September 2026, people searched for American Barbell by name about 60,500 times worldwide, about the same as the previous year. These searches made up 19.9% of all global barbell brand searches, placing American Barbell third out of eight brands. These are worldwide searches for English-language branded terms.
Rogue Fitness36.1%
Rep Fitness29.7%
American Barbell19.9%
Eleiko7.3%
Cap Barbell2.7%
York Barbell1.8%
Texas Power Bars1.4%
Wolverson Fitness1.2%
Follow American Barbell and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which barbell brands compete with American Barbell?
Share of searches by month for Rogue Fitness, Rep Fitness, American Barbell, Eleiko, Cap Barbell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rogue Fitness | Rep Fitness | American Barbell | Eleiko | Cap Barbell | York Barbell | Texas Power Bars | Wolverson Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 25.1% | 20.5% | 9.2% | 2.7% | 1.8% | 1.5% | 1.8% |
| Nov 2025 | 39.1% | 32% | 14.4% | 7.9% | 1.9% | 1.6% | 1.6% | 1.6% |
| Dec 2025 | 39.5% | 26.5% | 17.7% | 7.9% | 2.9% | 1.9% | 1.9% | 1.6% |
| Jan 2026 | 38.8% | 26% | 17.4% | 9.5% | 2.8% | 1.9% | 1.9% | 1.6% |
| Feb 2026 | 37.2% | 25% | 20.4% | 9.2% | 2.7% | 1.8% | 1.8% | 1.8% |
| Mar 2026 | 42.2% | 23.1% | 18.9% | 8.5% | 2.5% | 1.7% | 1.7% | 1.4% |
| Apr 2026 | 42.3% | 23.2% | 19% | 8.5% | 2.5% | 1.7% | 1.4% | 1.4% |
| May 2026 | 40.1% | 26.9% | 18% | 8.1% | 2.4% | 1.6% | 1.6% | 1.3% |
| Jun 2026 | 42.9% | 23.5% | 19.2% | 7% | 2.6% | 1.7% | 1.7% | 1.4% |
| Jul 2026 | 43% | 23.6% | 19.3% | 7.1% | 2.6% | 1.7% | 1.7% | 1.1% |
| Aug 2026 | 40.8% | 27.4% | 18.3% | 6.7% | 2.5% | 1.6% | 1.3% | 1.3% |
| Sep 2026 | 36.1% | 29.7% | 19.9% | 7.3% | 2.7% | 1.8% | 1.4% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.1% | 110K | -18.5% | -4.7 points | |
| 2, held 2nd | 29.7% | 90.5K | 0% | +2.3 points | |
| 3, held 3rd | 19.9% | 60.5K | 0% | +1.5 points | |
| 4, held 4th | 7.3% | 22.2K | 0% | +0.6 points | |
| 5, held 5th | 2.7% | 8.1K | 0% | +0.2 points | |
| 6, held 6th | 1.8% | 5.4K | 0% | +0.1 points | |
| 7, held 7th | 1.4% | 4.4K | 0% | +0.1 points | |
| 8, held 8th | 1.2% | 3.6K | -18.2% | -0.1 points |
36.1%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -4.7 points.
29.7%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +2.3 points.
19.9%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.
Eleiko7.3%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.7%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.8%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.4%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.2%
Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between American Barbell and its closest rivals
- American Barbell vs Rogue Fitness: compare search popularity
- American Barbell vs Rep Fitness: compare search popularity
- American Barbell vs Eleiko: compare search popularity
- American Barbell vs Cap Barbell: compare search popularity
- American Barbell vs York Barbell: compare search popularity
- Compare American Barbell with any brand
Every comparison with American Barbell
7 comparisons
How has branded search demand for American Barbell changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for American Barbell worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, American Barbell’s share of searches among barbell brands worldwide decreased from 20.5% to 19.9%.
- Across the 12 months ending September 2026, American Barbell’s share of searches among barbell brands worldwide peaked at 20.5% in October 2025 and was lowest at 14.4% in November 2025.
How did search popularity change for barbell brands worldwide in September 2026?
5 changes
In September 2026, Rep Fitness gained share of searches among barbell brands worldwide, from 27.4% to 29.7%.
In September 2026, American Barbell gained share of searches among barbell brands worldwide, from 18.3% to 19.9%.
In September 2026, Eleiko gained share of searches among barbell brands worldwide, from 6.7% to 7.3%.
In September 2026, Rogue Fitness lost share of searches among barbell brands worldwide, from 40.8% to 36.1%.
Estimated monthly branded searches for Wolverson Fitness worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are American Barbell’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using American Barbell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- american barbell
Do you work for American Barbell? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is American Barbell your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.