KitchenAid vs Le Creuset:Which is searched more?
In September 2026, Le Creuset had more branded searches than KitchenAid among bakeware brands worldwide. Le Creuset was estimated to have 1.5M branded searches compared to KitchenAid’s 884K, and held a 50.7% Share of Search versus KitchenAid’s 29.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Le Creuset?
Compare the bakeware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Le Creuset, KitchenAid. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | KitchenAid | Tramontina | Pyrex | Wiltshire | USA Pan | Baker's Secret | Chicago Metallic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 38.6% | 9% | 4.9% | 2.2% | 0.36% | 0.06% | 0.09% |
| Nov 2025 | 45.7% | 40.7% | 7.5% | 4.1% | 1.5% | 0.37% | 0.06% | 0.06% |
| Dec 2025 | 46.6% | 40.9% | 6.3% | 4.2% | 1.5% | 0.46% | 0.07% | 0.07% |
| Jan 2026 | 43.8% | 38.3% | 8.8% | 5.9% | 2.6% | 0.43% | 0.08% | 0.08% |
| Feb 2026 | 43.4% | 38.2% | 8.7% | 5.9% | 3.2% | 0.43% | 0.07% | 0.1% |
| Mar 2026 | 42.5% | 37.5% | 10.5% | 5.8% | 3.2% | 0.42% | 0.08% | 0.1% |
| Apr 2026 | 42.8% | 37.2% | 10.6% | 5.8% | 3.2% | 0.35% | 0.08% | 0.08% |
| May 2026 | 45.6% | 33% | 11.3% | 6.2% | 3.4% | 0.37% | 0.1% | 0.09% |
| Jun 2026 | 45.8% | 32.8% | 11.3% | 6.2% | 3.4% | 0.3% | 0.08% | 0.09% |
| Jul 2026 | 45.8% | 32.8% | 11.3% | 6.2% | 3.4% | 0.37% | 0.08% | 0.09% |
| Aug 2026 | 44.7% | 32.4% | 11% | 7.4% | 4% | 0.36% | 0.1% | 0.09% |
| Sep 2026 | 50.7% | 29.9% | 10.2% | 5.6% | 3.1% | 0.41% | 0.09% | 0.08% |
How has the KitchenAid and Le Creuset comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among bakeware brands worldwide moved from 38.6% to 29.9%, and its estimated monthly branded searches moved from 1.3M to 884K.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among bakeware brands worldwide moved from 44.8% to 50.7%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for bakeware brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset gained estimated Share of Search among bakeware brands worldwide, from 44.7% to 50.7%.
In September 2026, KitchenAid lost estimated Share of Search among bakeware brands worldwide, from 32.4% to 29.9%.
Other head-to-heads among bakeware brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
Le Creuset
1 branded search term
- le creuset
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