Exergen vs Frida:Which is more popular?
In October 2026, Frida had more branded searches than Exergen among baby thermometers worldwide. Frida had about 9,800 branded searches, while Exergen had 4,200. Frida made up 32.7% of all baby thermometer searches we track, and Exergen accounted for 14%. When we asked ChatGPT and Google AI Overviews about baby thermometers, Frida appeared in all three answers and Exergen in one.
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Top baby thermometers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Frida appeared in all three answers. Exergen was mentioned in one out of three: in one of the three ChatGPT answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Frida3 of 3Named in 3 of 3 ChatGPT answers
Vicks1 of 3Named in 1 of 3 ChatGPT answers
Exergen1 of 3Named in 1 of 3 ChatGPT answers
Tommee Tippee0 of 3Named in 0 of 3 ChatGPT answers
Chicco0 of 3Named in 0 of 3 ChatGPT answers
See every answer about baby thermometers
3 answers
Asked ChatGPT
“Which baby thermometer should I buy?”
Asked ChatGPT
“What are the best baby thermometer brands?”
Asked ChatGPT
“What's the best baby thermometer for quick readings?”
Searched Google, AI Overview
“baby thermometers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“newborn thermometer”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Share of searches by month for Frida, Exergen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vicks | Frida | Exergen | Tommee Tippee | Chicco |
|---|---|---|---|---|---|
| Nov 2025 | 33.1% | 27.6% | 20% | 18% | 1.3% |
| Dec 2025 | 35.1% | 31.7% | 19.5% | 12.6% | 1.1% |
| Jan 2026 | 32.7% | 33.5% | 18.2% | 14.5% | 1.1% |
| Feb 2026 | 8.4% | 82.6% | 5.1% | 3.7% | 0.27% |
| Mar 2026 | 33% | 34% | 20% | 12% | 1% |
| Apr 2026 | 32.4% | 33% | 19.2% | 14.4% | 1% |
| May 2026 | 34.5% | 30.6% | 18.5% | 15.3% | 1.1% |
| Jun 2026 | 34.2% | 32.9% | 16.4% | 15.2% | 1.3% |
| Jul 2026 | 37.6% | 31.3% | 16.5% | 13.7% | 0.97% |
| Aug 2026 | 35.9% | 32.7% | 17.4% | 13.1% | 0.93% |
| Sep 2026 | 37.3% | 33.6% | 14.7% | 13.4% | 0.97% |
| Oct 2026 | 40.4% | 32.7% | 14% | 12% | 0.87% |
How has branded search for Exergen and Frida changed worldwide over the last 12 months?
3 findings
- Frida was ahead of Exergen in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Exergen’s share of searches among baby thermometers worldwide moved from 20% to 14%, and its estimated monthly branded searches moved from 4K to 4.2K.
- Across the 12 months ending October 2026, Frida’s share of searches among baby thermometers worldwide moved from 27.6% to 32.7%, and its estimated monthly branded searches moved from 5.5K to 9.8K.
How did search popularity change for baby thermometers worldwide in October 2026?
2 changes
In October 2026, Frida lost share of searches among baby thermometers worldwide, from 33.6% to 32.7%.
In October 2026, Exergen lost share of searches among baby thermometers worldwide, from 14.7% to 14%.
How are Exergen’s and Frida’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Exergen’s and Frida’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among baby thermometers
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