Frida vs Vicks:Which is searched more?
In September 2026, Vicks had more branded searches than Frida among baby thermometers worldwide. Vicks was estimated to have 1.1M branded searches compared to Frida’s 368K, and held a 52.7% Share of Search versus Frida’s 17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Frida or Vicks?
Compare the baby thermometers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vicks, Frida. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Chicco | Frida | Tommee Tippee | Exergen |
|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 14.8% | 18.1% | 10.6% | 0.15% |
| Nov 2025 | 52.1% | 19.9% | 16.3% | 11.6% | 0.18% |
| Dec 2025 | 58.9% | 15.5% | 15.5% | 9.8% | 0.19% |
| Jan 2026 | 57.6% | 15.2% | 15.2% | 11.8% | 0.19% |
| Feb 2026 | 55.9% | 14.7% | 18% | 11.2% | 0.2% |
| Mar 2026 | 51.3% | 17.9% | 17.9% | 12.8% | 0.19% |
| Apr 2026 | 47% | 20% | 20% | 12.7% | 0.17% |
| May 2026 | 46.5% | 20.3% | 20.3% | 12.8% | 0.16% |
| Jun 2026 | 49.9% | 17.4% | 17.4% | 15.2% | 0.15% |
| Jul 2026 | 47.6% | 16.6% | 20.3% | 15.4% | 0.16% |
| Aug 2026 | 49.2% | 19.4% | 15.9% | 15.4% | 0.17% |
| Sep 2026 | 52.7% | 17% | 17% | 13.2% | 0.15% |
How has the Frida and Vicks comparison changed over the last 12 months?
3 findings
- Vicks was ahead of Frida in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frida’s estimated Share of Search among baby thermometers worldwide moved from 18.1% to 17%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among baby thermometers worldwide moved from 56.3% to 52.7%, and its estimated monthly branded searches moved from 1.4M to 1.1M.
How did search popularity change for baby thermometers worldwide in September 2026?
2 changes
In September 2026, Vicks gained estimated Share of Search among baby thermometers worldwide, from 49.2% to 52.7%.
In September 2026, Frida gained estimated Share of Search among baby thermometers worldwide, from 15.9% to 17%.
Other head-to-heads among baby thermometers
How each brand is measured
Brandwave collects information about searches that people make online using Frida’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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