Chicco vs Frida:Which is searched more?
In September 2026, Chicco and Frida were level on Share of Search among baby thermometers worldwide, with an estimated 368K branded searches each, at 17% estimated Share of Search each. These are worldwide searches for English-language branded terms.
Follow Chicco vs Frida and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Chicco or Frida?
Compare the baby thermometers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chicco, Frida. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Chicco | Frida | Tommee Tippee | Exergen |
|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 14.8% | 18.1% | 10.6% | 0.15% |
| Nov 2025 | 52.1% | 19.9% | 16.3% | 11.6% | 0.18% |
| Dec 2025 | 58.9% | 15.5% | 15.5% | 9.8% | 0.19% |
| Jan 2026 | 57.6% | 15.2% | 15.2% | 11.8% | 0.19% |
| Feb 2026 | 55.9% | 14.7% | 18% | 11.2% | 0.2% |
| Mar 2026 | 51.3% | 17.9% | 17.9% | 12.8% | 0.19% |
| Apr 2026 | 47% | 20% | 20% | 12.7% | 0.17% |
| May 2026 | 46.5% | 20.3% | 20.3% | 12.8% | 0.16% |
| Jun 2026 | 49.9% | 17.4% | 17.4% | 15.2% | 0.15% |
| Jul 2026 | 47.6% | 16.6% | 20.3% | 15.4% | 0.16% |
| Aug 2026 | 49.2% | 19.4% | 15.9% | 15.4% | 0.17% |
| Sep 2026 | 52.7% | 17% | 17% | 13.2% | 0.15% |
How has the Chicco and Frida comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Chicco took it in November 2025, Frida took it in February 2026, Chicco took it in August 2026.
- Across the 12 months ending September 2026, Chicco’s estimated Share of Search among baby thermometers worldwide moved from 14.8% to 17%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Frida’s estimated Share of Search among baby thermometers worldwide moved from 18.1% to 17%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for baby thermometers worldwide in September 2026?
2 changes
In September 2026, Frida gained estimated Share of Search among baby thermometers worldwide, from 15.9% to 17%.
In September 2026, Chicco lost estimated Share of Search among baby thermometers worldwide, from 19.4% to 17%.
Other head-to-heads among baby thermometers
How each brand is measured
Brandwave collects information about searches that people make online using Chicco’s and Frida’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.