BabyBjörn vs Fisher-Price:Which is searched more?
In September 2026, Fisher-Price had more branded searches than BabyBjörn among baby bouncers worldwide. Fisher-Price was estimated to have 246K branded searches compared to BabyBjörn’s 148K, and held a 36.8% Share of Search versus BabyBjörn’s 22.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BabyBjörn or Fisher-Price?
Compare the baby bouncers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fisher-Price, BabyBjörn. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | Ergobaby | BabyBjörn | Bright Starts | 4moms |
|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 29.9% | 23.9% | 3.6% | 2.9% |
| Nov 2025 | 49.6% | 24.9% | 20% | 3% | 2.4% |
| Dec 2025 | 54.8% | 20.9% | 18% | 4.1% | 2.2% |
| Jan 2026 | 39.2% | 30% | 23.6% | 4.4% | 2.9% |
| Feb 2026 | 32.6% | 35.9% | 24% | 4.4% | 2.9% |
| Mar 2026 | 36.4% | 35% | 21.9% | 4% | 2.7% |
| Apr 2026 | 35.4% | 36.8% | 21.3% | 3.9% | 2.6% |
| May 2026 | 35.8% | 37.2% | 21.5% | 3.3% | 2.2% |
| Jun 2026 | 32.8% | 37% | 24.1% | 3.7% | 2.4% |
| Jul 2026 | 36% | 36.1% | 21.7% | 4% | 2.2% |
| Aug 2026 | 35.5% | 37% | 21.4% | 4% | 2.1% |
| Sep 2026 | 36.8% | 34.7% | 22.1% | 4.1% | 2.2% |
How has the BabyBjörn and Fisher-Price comparison changed over the last 12 months?
3 findings
- Fisher-Price was ahead of BabyBjörn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby bouncers worldwide moved from 23.9% to 22.1%, and its estimated monthly branded searches moved from 181K to 148K.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among baby bouncers worldwide moved from 39.7% to 36.8%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for baby bouncers worldwide in September 2026?
2 changes
In September 2026, Fisher-Price overtook Ergobaby to become the leader among baby bouncers worldwide, with 36.8% estimated Share of Search.
In September 2026, BabyBjörn gained estimated Share of Search among baby bouncers worldwide, from 21.4% to 22.1%.
Other head-to-heads among baby bouncers
How each brand is measured
Brandwave collects information about searches that people make online using BabyBjörn’s and Fisher-Price’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BabyBjörn
2 branded search terms
- baby bjorn
- babybjorn
Fisher-Price
1 branded search term
- fisher price
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.