Ergobaby vs Fisher-Price:Which is searched more?
In September 2026, Fisher-Price had more branded searches than Ergobaby among baby bouncers worldwide. Fisher-Price was estimated to have 246K branded searches compared to Ergobaby’s 232K, and held a 36.8% Share of Search versus Ergobaby’s 34.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ergobaby or Fisher-Price?
Compare the baby bouncers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fisher-Price, Ergobaby. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | Ergobaby | BabyBjörn | Bright Starts | 4moms |
|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 29.9% | 23.9% | 3.6% | 2.9% |
| Nov 2025 | 49.6% | 24.9% | 20% | 3% | 2.4% |
| Dec 2025 | 54.8% | 20.9% | 18% | 4.1% | 2.2% |
| Jan 2026 | 39.2% | 30% | 23.6% | 4.4% | 2.9% |
| Feb 2026 | 32.6% | 35.9% | 24% | 4.4% | 2.9% |
| Mar 2026 | 36.4% | 35% | 21.9% | 4% | 2.7% |
| Apr 2026 | 35.4% | 36.8% | 21.3% | 3.9% | 2.6% |
| May 2026 | 35.8% | 37.2% | 21.5% | 3.3% | 2.2% |
| Jun 2026 | 32.8% | 37% | 24.1% | 3.7% | 2.4% |
| Jul 2026 | 36% | 36.1% | 21.7% | 4% | 2.2% |
| Aug 2026 | 35.5% | 37% | 21.4% | 4% | 2.1% |
| Sep 2026 | 36.8% | 34.7% | 22.1% | 4.1% | 2.2% |
How has the Ergobaby and Fisher-Price comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Ergobaby took it in February 2026, Fisher-Price took it in March 2026, Ergobaby took it in April 2026, Fisher-Price took it in September 2026.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among baby bouncers worldwide moved from 29.9% to 34.7%, and its estimated monthly branded searches moved from 226K to 232K.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among baby bouncers worldwide moved from 39.7% to 36.8%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for baby bouncers worldwide in September 2026?
2 changes
In September 2026, Fisher-Price overtook Ergobaby to become the leader among baby bouncers worldwide, with 36.8% estimated Share of Search.
In September 2026, Ergobaby lost estimated Share of Search among baby bouncers worldwide, from 37% to 34.7%.
Other head-to-heads among baby bouncers
Fisher-Price vs BabyBjörn: compare search popularity
Fisher-Price vs Bright Starts: compare search popularity
Fisher-Price vs 4moms: compare search popularity- Ergobaby vs BabyBjörn: compare search popularity
- Ergobaby vs Bright Starts: compare search popularity
- Ergobaby vs 4moms: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Ergobaby’s and Fisher-Price’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ergobaby
4 branded search terms
- ergobaby
- ergobaby 360
- ergobaby carrier
- ergobaby omni breeze
Fisher-Price
1 branded search term
- fisher price
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