Brandwave

Clerk vs Okta:Which is searched more?

In September 2026, Okta had more branded searches than Clerk among authentication platforms worldwide. Okta was estimated to have 680K branded searches compared to Clerk’s 9.9K, and held an 83.5% Share of Search versus Clerk’s 1.2%. These are worldwide searches for English-language branded terms.

Share of Search among authentication platforms worldwide in September 2026Which is more popular in search, Clerk or Okta?
Clerk1.2%9.9K searches
vs
Okta83.5%680K searches

Follow Clerk vs Okta and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Clerk or Okta?

Compare the authentication platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clerk and Okta among authentication platforms worldwide, by month

Share of Search by month for Okta, Clerk. The figures are in the table below the chart.

View monthly share of search table
MonthOktaAuth0WorkOSClerk
Oct 202583.9%11.2%3.4%1.5%
Nov 202583.9%11.2%3.4%1.5%
Dec 202585.6%9.4%3.5%1.5%
Jan 202683%11.1%4.1%1.8%
Feb 202683%11.1%4.1%1.8%
Mar 202684.8%9.2%4.1%1.8%
Apr 202682.3%11%4.9%1.8%
May 202684%9.2%5%1.8%
Jun 202684%9.2%5%1.8%
Jul 202684.2%9.2%5.1%1.5%
Aug 202684.2%9.2%5.1%1.5%
Sep 202683.5%9.1%6.1%1.2%

How has the Clerk and Okta comparison changed over the last 12 months?

  • Okta was ahead of Clerk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clerk’s estimated Share of Search among authentication platforms worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Okta’s estimated Share of Search among authentication platforms worldwide moved from 83.9% to 83.5%, and its estimated monthly branded searches moved from 681K to 680K.

How did search popularity change for authentication platforms worldwide in September 2026?

  1. In September 2026, Okta lost estimated Share of Search among authentication platforms worldwide, from 84.2% to 83.5%.

  2. Clerk’s estimated Share of Search among authentication platforms worldwide has lost ground for 3 months in a row, from 1.8% to 1.2% in September 2026.

Other head-to-heads among authentication platforms

How each brand is measured

Brandwave collects information about searches that people make online using Clerk’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clerk

2 branded search terms

  • authentication clerk
  • clerk auth

Okta

5 branded search terms

  • identity okta
  • okta
  • okta app
  • okta identity
  • okta software

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.