Auth0 vs Okta:Which is searched more?
In September 2026, Okta had more branded searches than Auth0 among authentication platforms worldwide. Okta was estimated to have 680K branded searches compared to Auth0’s 74.4K, and held an 83.5% Share of Search versus Auth0’s 9.1%. These are worldwide searches for English-language branded terms.
Follow Auth0 vs Okta and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Auth0 or Okta?
Compare the authentication platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okta, Auth0. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Auth0 | WorkOS | Clerk |
|---|---|---|---|---|
| Oct 2025 | 83.9% | 11.2% | 3.4% | 1.5% |
| Nov 2025 | 83.9% | 11.2% | 3.4% | 1.5% |
| Dec 2025 | 85.6% | 9.4% | 3.5% | 1.5% |
| Jan 2026 | 83% | 11.1% | 4.1% | 1.8% |
| Feb 2026 | 83% | 11.1% | 4.1% | 1.8% |
| Mar 2026 | 84.8% | 9.2% | 4.1% | 1.8% |
| Apr 2026 | 82.3% | 11% | 4.9% | 1.8% |
| May 2026 | 84% | 9.2% | 5% | 1.8% |
| Jun 2026 | 84% | 9.2% | 5% | 1.8% |
| Jul 2026 | 84.2% | 9.2% | 5.1% | 1.5% |
| Aug 2026 | 84.2% | 9.2% | 5.1% | 1.5% |
| Sep 2026 | 83.5% | 9.1% | 6.1% | 1.2% |
How has the Auth0 and Okta comparison changed over the last 12 months?
3 findings
- Okta was ahead of Auth0 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Auth0’s estimated Share of Search among authentication platforms worldwide moved from 11.2% to 9.1%, and its estimated monthly branded searches moved from 91K to 74.4K.
- Across the 12 months ending September 2026, Okta’s estimated Share of Search among authentication platforms worldwide moved from 83.9% to 83.5%, and its estimated monthly branded searches moved from 681K to 680K.
How did search popularity change for authentication platforms worldwide in September 2026?
2 changes
In September 2026, Okta lost estimated Share of Search among authentication platforms worldwide, from 84.2% to 83.5%.
Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 91K to 74.4K in September 2026.
Other head-to-heads among authentication platforms
How each brand is measured
Brandwave collects information about searches that people make online using Auth0’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.