Russell Hobbs vs Tefal:Which is searched more?
In September 2026, Tefal had more branded searches than Russell Hobbs among air fryer brands worldwide. Tefal was estimated to have 560K branded searches compared to Russell Hobbs’ 153K, and held a 14.4% Share of Search versus Russell Hobbs’ 3.9%. These are worldwide searches for English-language branded terms.
Follow Russell Hobbs vs Tefal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Russell Hobbs or Tefal?
Compare brands that offer air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tefal, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Philips | Instant | Tefal | COSORI | Breville | Russell Hobbs | Dreo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 26.1% | 14.2% | 14.7% | 7.6% | 3.4% | 5.3% | 0.91% |
| Nov 2025 | 30.2% | 21.2% | 14.8% | 16.1% | 8.1% | 4.3% | 4.5% | 0.76% |
| Dec 2025 | 30.3% | 24.7% | 13% | 13.8% | 8% | 4.6% | 4.7% | 0.98% |
| Jan 2026 | 29.6% | 22.3% | 14.9% | 15.4% | 8.4% | 3.6% | 4.7% | 1.1% |
| Feb 2026 | 29.4% | 25.2% | 12.5% | 15.5% | 8.4% | 3.7% | 4.6% | 0.79% |
| Mar 2026 | 28.8% | 23.7% | 14.9% | 15.2% | 8.2% | 3.6% | 4.7% | 0.92% |
| Apr 2026 | 31.5% | 25.6% | 13.2% | 13.4% | 7.1% | 3.9% | 4.3% | 1% |
| May 2026 | 28.2% | 25.3% | 13.5% | 16.1% | 6.8% | 3.9% | 4.4% | 1.8% |
| Jun 2026 | 31.1% | 24.5% | 13.1% | 13% | 6.4% | 3.8% | 4.3% | 3.9% |
| Jul 2026 | 27.4% | 29.4% | 13.5% | 11.5% | 6.7% | 4% | 4.3% | 3.3% |
| Aug 2026 | 29.3% | 26.9% | 14.5% | 12.3% | 8.1% | 3.5% | 3.9% | 1.6% |
| Sep 2026 | 29.4% | 25% | 14.4% | 14.4% | 7.3% | 4.2% | 3.9% | 1.3% |
How has the Russell Hobbs and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among air fryer brands worldwide moved from 5.3% to 3.9%, and its estimated monthly branded searches moved from 208K to 153K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among air fryer brands worldwide moved from 14.7% to 14.4%, and its estimated monthly branded searches moved from 585K to 560K.
How did search popularity change for air fryer brands worldwide in September 2026?
3 changes
In September 2026, Breville overtook Russell Hobbs to rank 6th among air fryer brands worldwide, with 4.2% estimated Share of Search.
In September 2026, Tefal gained estimated Share of Search among air fryer brands worldwide, from 12.3% to 14.4%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Other head-to-heads among air fryer brands
How each brand is measured
Brandwave collects information about searches that people make online using Russell Hobbs’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Russell Hobbs
5 branded search terms
- russell hobbs
- russell hobbs irons
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
Tefal
3 branded search terms
- tefal
- tefal air fryer
- tefal ingenio
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.