Philips vs Tefal:Which is searched more?
In September 2026, Philips had more branded searches than Tefal among air fryer brands worldwide. Philips was estimated to have 1.2M branded searches compared to Tefal’s 560K, and held a 23.7% Share of Search versus Tefal’s 11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips or Tefal?
Compare brands that offer air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Tefal. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Philips | Breville | Instant | Tefal | COSORI | Russell Hobbs | Dreo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 25.6% | 16.2% | 11.2% | 11.6% | 6.1% | 4.1% | 0.71% |
| Nov 2025 | 26.8% | 20.2% | 18.5% | 11.5% | 12.5% | 6.4% | 3.5% | 0.59% |
| Dec 2025 | 26.6% | 22.5% | 19.5% | 10% | 10.6% | 6.4% | 3.6% | 0.75% |
| Jan 2026 | 26% | 21.5% | 17.7% | 11.6% | 12% | 6.8% | 3.6% | 0.89% |
| Feb 2026 | 25.9% | 24.3% | 16.3% | 9.9% | 12.3% | 6.9% | 3.7% | 0.63% |
| Mar 2026 | 25.2% | 23.5% | 16.2% | 11.9% | 12.1% | 6.7% | 3.8% | 0.73% |
| Apr 2026 | 27.2% | 24.6% | 17.4% | 10.4% | 10.6% | 5.7% | 3.4% | 0.79% |
| May 2026 | 24.3% | 24.6% | 17.6% | 10.6% | 12.6% | 5.4% | 3.5% | 1.4% |
| Jun 2026 | 26.7% | 23.8% | 17.3% | 10.3% | 10.3% | 5.2% | 3.4% | 3.1% |
| Jul 2026 | 23.4% | 27.2% | 19.1% | 10.4% | 8.8% | 5.2% | 3.3% | 2.5% |
| Aug 2026 | 25.8% | 25.7% | 16.9% | 11.3% | 9.6% | 6.4% | 3.1% | 1.2% |
| Sep 2026 | 27.3% | 23.7% | 17.3% | 11% | 11% | 5.7% | 3% | 1% |
How has the Philips and Tefal comparison changed over the last 12 months?
3 findings
- Philips was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among air fryer brands worldwide moved from 25.6% to 23.7%, and its estimated monthly branded searches moved from 1.3M to 1.2M.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among air fryer brands worldwide moved from 11.6% to 11%, and its estimated monthly branded searches moved from 585K to 560K.
How did search popularity change for air fryer brands worldwide in September 2026?
2 changes
In September 2026, Tefal gained estimated Share of Search among air fryer brands worldwide, from 9.6% to 11%.
In September 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 25.7% to 23.7%.
Other head-to-heads among air fryer brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips
18 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips clothes steamer
- philips desk lamp
- philips garment steamer
- philips iron
- philips juicer
- philips light bulb
- philips multi cooker
- philips oneblade
- philips pasta
- philips rice cooker
- philips shaver
- philips shaver razor
- philips soda
- philips tv
- philips water filter
Tefal
3 branded search terms
- tefal
- tefal air fryer
- tefal ingenio
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