Breville vs Philips:Which is searched more?
In September 2026, Philips had more branded searches than Breville among air fryer brands worldwide. Philips was estimated to have 970K branded searches compared to Breville’s 165K, and held a 25% Share of Search versus Breville’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Philips?
Compare brands that offer air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Breville. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Philips | Instant | Tefal | COSORI | Breville | Russell Hobbs | Dreo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 26.1% | 14.2% | 14.7% | 7.6% | 3.4% | 5.3% | 0.91% |
| Nov 2025 | 30.2% | 21.2% | 14.8% | 16.1% | 8.1% | 4.3% | 4.5% | 0.76% |
| Dec 2025 | 30.3% | 24.7% | 13% | 13.8% | 8% | 4.6% | 4.7% | 0.98% |
| Jan 2026 | 29.6% | 22.3% | 14.9% | 15.4% | 8.4% | 3.6% | 4.7% | 1.1% |
| Feb 2026 | 29.4% | 25.2% | 12.5% | 15.5% | 8.4% | 3.7% | 4.6% | 0.79% |
| Mar 2026 | 28.8% | 23.7% | 14.9% | 15.2% | 8.2% | 3.6% | 4.7% | 0.92% |
| Apr 2026 | 31.5% | 25.6% | 13.2% | 13.4% | 7.1% | 3.9% | 4.3% | 1% |
| May 2026 | 28.2% | 25.3% | 13.5% | 16.1% | 6.8% | 3.9% | 4.4% | 1.8% |
| Jun 2026 | 31.1% | 24.5% | 13.1% | 13% | 6.4% | 3.8% | 4.3% | 3.9% |
| Jul 2026 | 27.4% | 29.4% | 13.5% | 11.5% | 6.7% | 4% | 4.3% | 3.3% |
| Aug 2026 | 29.3% | 26.9% | 14.5% | 12.3% | 8.1% | 3.5% | 3.9% | 1.6% |
| Sep 2026 | 29.4% | 25% | 14.4% | 14.4% | 7.3% | 4.2% | 3.9% | 1.3% |
How has the Breville and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among air fryer brands worldwide moved from 3.4% to 4.2%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among air fryer brands worldwide moved from 26.1% to 25%, and its estimated monthly branded searches moved from 1M to 970K.
How did search popularity change for air fryer brands worldwide in September 2026?
2 changes
In September 2026, Breville overtook Russell Hobbs to rank 6th among air fryer brands worldwide, with 4.2% estimated Share of Search.
In September 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 26.9% to 25%.
Other head-to-heads among air fryer brands
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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