Brandwave

Document360 vs Notion:Which is more popular?

In September 2026, Notion had more branded searches than Document360 among AI knowledge base tools worldwide. Notion had about 110,000 branded searches, while Document360 had 4,400. Notion made up 11.3% of all AI knowledge base tool searches we track, and Document360 accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about AI knowledge base tools, Notion appeared in four of the five answers and Document360 in three. Notion was mentioned before Document360 in four out of five answers.

Among AI knowledge base tools worldwide in September 2026

Who do people search for more?

Notion, about 25 searches for every 1 for Document360

Notion 110K searchesDocument360 4.4K searches

Who does AI mention more?

Notion, mentioned in 4 of 5 answers, Document360 in 3

Notion in 4 of 5Document360 in 3 of 5

Who does AI recommend more?

Notion, named ahead of Document360 in 4 of 5 answers

Notion first in 4Document360 first in 1

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Top AI knowledge base tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Notion was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Document360 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Notion was listed before Document360 in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Notion1st
  2. Guru2nd
  3. Confluence3rd
  4. Glean4th
  5. Document3605th
  6. Slite6th
  7. ProProfs7th
  8. Helpjuice–
  9. Slab–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Confluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Guru4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Glean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProProfs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helpjuice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI knowledge base tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Document360 or Notion more popular in search?

This chart shows how often people search Google for Document360 and Notion by name. Each line represents a brand's share of searches for all nine AI knowledge base tools we track, month by month, from English-language searches worldwide.

Document360 and Notion among AI knowledge base tools worldwide, by month

Share of searches by month for Notion, Document360. The figures are in the table below the chart.

View monthly share of searches table
MonthConfluenceNotionProProfsSliteDocument360HelpjuiceGleanSlabGuru
Oct 202582.9%11.1%2.2%2.2%0.82%0.66%0.06%0.01%<0.01%
Nov 202581.3%10.9%3.3%2.7%0.98%0.8%0.07%0.01%<0.01%
Dec 202582.3%11.1%2.2%2.7%0.81%0.81%0.07%0.01%<0.01%
Jan 202681%13.3%2.2%2.2%0.65%0.65%0.05%0.01%<0.01%
Feb 202680.5%13.2%2.7%2.2%0.79%0.65%0.07%0.02%0.01%
Mar 202683.5%11.2%2.3%1.8%0.67%0.55%0.06%0.01%0.01%
Apr 202680.6%13.2%2.7%2.2%0.79%0.53%0.06%0.02%<0.01%
May 202680.9%13.2%2.7%2.2%0.53%0.43%0.06%0.01%0.01%
Jun 202685.1%9.4%1.9%2.8%0.45%0.37%0.04%<0.01%<0.01%
Jul 202679.9%13.1%2.1%3.9%0.52%0.34%0.05%0.01%0.01%
Aug 202680.5%13.2%2.2%3.2%0.53%0.35%0.05%0.01%<0.01%
Sep 202684.2%11.3%1.9%1.9%0.45%0.3%0.03%0.01%<0.01%

How has the Document360 and Notion comparison changed over the last 12 months?

3 findings
  • Notion was ahead of Document360 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Document360’s share of searches among AI knowledge base tools worldwide moved from 0.82% to 0.45%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
  • Across the 12 months ending September 2026, Notion’s share of searches among AI knowledge base tools worldwide moved from 11.1% to 11.3%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for AI knowledge base tools worldwide in September 2026?

2 changes

  1. In September 2026, Notion lost share of searches among AI knowledge base tools worldwide, from 13.2% to 11.3%.

  2. Estimated monthly branded searches for Document360 worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Document360’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Document360

1 branded search term

  • document360

Notion

1 branded search term

  • notion app

How the Brand Demand Index is measured

Other head-to-heads among AI knowledge base tools

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