Looker Studio vs Microsoft Power BI:Which is more popular?
In September 2026, Microsoft Power BI had more branded searches than Looker Studio among AI data analysis tools worldwide. Microsoft Power BI had about 2.3 million branded searches, while Looker Studio had 477,000. Microsoft Power BI made up 79.5% of all AI data analysis tool searches we track, and Looker Studio accounted for 16.4%. When we asked ChatGPT and Google AI Overviews about AI data analysis tools, Microsoft Power BI appeared in four of the five answers and Looker Studio in two. Microsoft Power BI was mentioned before Looker Studio in every answer.
Who do people search for more?
Microsoft Power BI, about 5 searches for every 1 for Looker Studio
Who does AI mention more?
Microsoft Power BI, mentioned in 4 of 5 answers, Looker Studio in 2
Who does AI recommend more?
Microsoft Power BI, named ahead of Looker Studio in every answer
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Top AI data analysis tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Power BI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Looker Studio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Power BI was listed before Looker Studio in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Julius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Looker Studio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Akkio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Obviously AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI data analysis tools
5 answers
Asked ChatGPT
“Which AI data analysis tool should I use?”
Asked ChatGPT
“What are the best AI data analysis tools?”
Asked ChatGPT
“What's the best AI data analysis tool for a small team?”
Searched Google, AI Overview
“ai data analysis tools”
Searched Google, AI Overview
“ai analytics software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Looker Studio or Microsoft Power BI more popular in search?
This chart shows how often people search Google for Looker Studio and Microsoft Power BI by name. Each line represents a brand's share of searches for all seven AI data analysis tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Power BI, Looker Studio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Power BI | Looker Studio | Julius | Mode Analytics | Akkio | Hex | Obviously AI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.6% | 19.3% | 3.7% | 0.16% | 0.15% | 0.04% | 0.04% |
| Nov 2025 | 79.2% | 16.6% | 3.8% | 0.16% | 0.12% | 0.04% | 0.05% |
| Dec 2025 | 77.2% | 19.4% | 3% | 0.16% | 0.12% | 0.03% | 0.05% |
| Jan 2026 | 79.8% | 16.8% | 3.1% | 0.16% | 0.12% | 0.04% | 0.04% |
| Feb 2026 | 79.1% | 16.8% | 3.8% | 0.2% | 0.1% | 0.04% | 0.04% |
| Mar 2026 | 79.1% | 16.7% | 3.8% | 0.2% | 0.12% | 0.04% | 0.04% |
| Apr 2026 | 78.6% | 16.4% | 4.6% | 0.2% | 0.1% | 0.04% | 0.04% |
| May 2026 | 78.8% | 16.2% | 4.6% | 0.16% | 0.08% | 0.04% | 0.04% |
| Jun 2026 | 76% | 19.2% | 4.4% | 0.19% | 0.1% | 0.04% | 0.03% |
| Jul 2026 | 76.9% | 19.2% | 3.7% | 0.16% | 0.08% | 0.05% | 0.03% |
| Aug 2026 | 79.5% | 16.4% | 3.8% | 0.13% | 0.08% | 0.08% | 0.03% |
| Sep 2026 | 79.5% | 16.4% | 3.8% | 0.13% | 0.08% | 0.08% | 0.02% |
How has the Looker Studio and Microsoft Power BI comparison changed over the last 12 months?
3 findings
- Microsoft Power BI was ahead of Looker Studio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Looker Studio’s share of searches among AI data analysis tools worldwide moved from 19.3% to 16.4%, and its estimated monthly branded searches moved from 714K to 477K.
- Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among AI data analysis tools worldwide moved from 76.6% to 79.5%, and its estimated monthly branded searches moved from 2.8M to 2.3M.
How did search popularity change for AI data analysis tools worldwide in September 2026?
2 changes
Microsoft Power BI’s share of searches among AI data analysis tools worldwide has gained ground for 3 months in a row, from 76% to 79.5% in September 2026.
Estimated monthly branded searches for Looker Studio worldwide fell 33.1% over 12 measured months, from 714K to 477K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Looker Studio’s and Microsoft Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Looker Studio
2 branded search terms
- looker studio
- lookerstudio
Microsoft Power BI
2 branded search terms
- microsoft power bi
- powerbi
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