Julius vs Microsoft Power BI:Which is searched more?
In September 2026, Microsoft Power BI had more branded searches than Julius among AI data analysis tools worldwide. Microsoft Power BI had about 2.3 million branded searches, while Julius had 110,000. Microsoft Power BI made up 79.5% of all AI data analysis tool searches we track, and Julius accounted for 3.8%. These are worldwide searches for English-language branded terms.
Follow Julius vs Microsoft Power BI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Julius or Microsoft Power BI more popular in search?
Compare the tools used to analyse data with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Microsoft Power BI, Julius. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Power BI | Looker Studio | Julius | Mode Analytics | Akkio | Hex | Obviously AI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.6% | 19.3% | 3.7% | 0.16% | 0.15% | 0.04% | 0.04% |
| Nov 2025 | 79.2% | 16.6% | 3.8% | 0.16% | 0.12% | 0.04% | 0.05% |
| Dec 2025 | 77.2% | 19.4% | 3% | 0.16% | 0.12% | 0.03% | 0.05% |
| Jan 2026 | 79.8% | 16.8% | 3.1% | 0.16% | 0.12% | 0.04% | 0.04% |
| Feb 2026 | 79.1% | 16.8% | 3.8% | 0.2% | 0.1% | 0.04% | 0.04% |
| Mar 2026 | 79.1% | 16.7% | 3.8% | 0.2% | 0.12% | 0.04% | 0.04% |
| Apr 2026 | 78.6% | 16.4% | 4.6% | 0.2% | 0.1% | 0.04% | 0.04% |
| May 2026 | 78.8% | 16.2% | 4.6% | 0.16% | 0.08% | 0.04% | 0.04% |
| Jun 2026 | 76% | 19.2% | 4.4% | 0.19% | 0.1% | 0.04% | 0.03% |
| Jul 2026 | 76.9% | 19.2% | 3.7% | 0.16% | 0.08% | 0.05% | 0.03% |
| Aug 2026 | 79.5% | 16.4% | 3.8% | 0.13% | 0.08% | 0.08% | 0.03% |
| Sep 2026 | 79.5% | 16.4% | 3.8% | 0.13% | 0.08% | 0.08% | 0.02% |
How has the Julius and Microsoft Power BI comparison changed over the last 12 months?
3 findings
- Microsoft Power BI was ahead of Julius in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Julius’ share of searches among AI data analysis tools worldwide moved from 3.7% to 3.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among AI data analysis tools worldwide moved from 76.6% to 79.5%, and its estimated monthly branded searches moved from 2.8M to 2.3M.
How did search popularity change for AI data analysis tools worldwide in September 2026?
2 changes
Microsoft Power BI’s share of searches among AI data analysis tools worldwide has gained ground for 3 months in a row, from 76% to 79.5% in September 2026.
Estimated monthly branded searches for Julius worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Julius’ and Microsoft Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Julius
1 branded search term
- julius ai
Microsoft Power BI
2 branded search terms
- microsoft power bi
- powerbi
Other head-to-heads among AI data analysis tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.