Integral Ad Science vs Pixalate:Which is more popular?
In September 2026, Integral Ad Science had more branded searches than Pixalate among ad verification platforms worldwide. Integral Ad Science had about 3,600 branded searches, while Pixalate had 1,300. Integral Ad Science made up 14.2% of all ad verification platform searches we track, and Pixalate accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about ad verification platforms, Integral Ad Science appeared in four of the five answers and Pixalate in three. Integral Ad Science was mentioned before Pixalate in every answer.
Who do people search for more?
Integral Ad Science, about 3 searches for every 1 for Pixalate
Who does AI mention more?
Integral Ad Science, mentioned in 4 of 5 answers, Pixalate in 3
Who does AI recommend more?
Integral Ad Science, named ahead of Pixalate in every answer
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Top ad verification platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Integral Ad Science was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pixalate was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Integral Ad Science was listed before Pixalate in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
DoubleVerify1st- Integral Ad Science2nd
HUMAN Security3rd
Pixalate4th
Confiant5th
Adloox6th- Moat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HUMAN Security4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Integral Ad Science4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pixalate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adloox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Confiant1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ad verification platforms
5 answers
Asked ChatGPT
“Which ad verification platform should I use?”
Asked ChatGPT
“What are the best ad verification platforms?”
Asked ChatGPT
“What's the best ad verification platform for brand safety and viewability?”
Searched Google, AI Overview
“fraud detection software”
Searched Google, AI Overview
“ad verification platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Integral Ad Science or Pixalate more popular in search?
This chart shows how often people search Google for Integral Ad Science and Pixalate by name. Each line represents a brand's share of searches for all seven ad verification platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Integral Ad Science, Pixalate. The figures are in the table below the chart.
View monthly share of searches table
| Month | DoubleVerify | HUMAN Security | Confiant | Integral Ad Science | Pixalate | Adloox | Moat |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 20.6% | 25.1% | 16.7% | 6.1% | 0.66% | 0.23% |
| Nov 2025 | 29.4% | 24.1% | 24% | 16% | 5.6% | 0.62% | 0.21% |
| Dec 2025 | 30.7% | 20.5% | 25% | 16.7% | 6.1% | 0.65% | 0.27% |
| Jan 2026 | 30.8% | 20.5% | 25.2% | 16.8% | 5.9% | 0.65% | 0.22% |
| Feb 2026 | 32.3% | 21.6% | 21.5% | 17.6% | 6.2% | 0.55% | 0.29% |
| Mar 2026 | 32.2% | 21.5% | 21.5% | 17.6% | 6.2% | 0.68% | 0.36% |
| Apr 2026 | 32.3% | 21.6% | 21.5% | 17.6% | 6.2% | 0.55% | 0.29% |
| May 2026 | 33.6% | 22.4% | 22.4% | 14.9% | 5.4% | 0.88% | 0.31% |
| Jun 2026 | 34.9% | 19.1% | 23.2% | 15.5% | 5.6% | 1.4% | 0.32% |
| Jul 2026 | 36.7% | 20% | 20% | 16.3% | 5.9% | 0.78% | 0.26% |
| Aug 2026 | 44.8% | 20% | 16.3% | 13.3% | 4.8% | 0.51% | 0.27% |
| Sep 2026 | 32% | 26.1% | 21.4% | 14.2% | 5.1% | 0.67% | 0.43% |
How has the Integral Ad Science and Pixalate comparison changed over the last 12 months?
3 findings
- Integral Ad Science was ahead of Pixalate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Integral Ad Science’s share of searches among ad verification platforms worldwide moved from 16.7% to 14.2%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 12 months ending September 2026, Pixalate’s share of searches among ad verification platforms worldwide moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for ad verification platforms worldwide in September 2026?
2 changes
In September 2026, Integral Ad Science gained share of searches among ad verification platforms worldwide, from 13.3% to 14.2%.
Estimated monthly branded searches for Pixalate worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Integral Ad Science’s and Pixalate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Integral Ad Science
1 branded search term
- integral ad science
Pixalate
1 branded search term
- pixalate
Other head-to-heads among ad verification platforms
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