DoubleVerify vs HUMAN Security:Which is more popular?
In September 2026, DoubleVerify had more branded searches than HUMAN Security among ad verification platforms worldwide. DoubleVerify had about 8,100 branded searches, while HUMAN Security had 6,610. DoubleVerify made up 32% of all ad verification platform searches we track, and HUMAN Security accounted for 26.1%. When we asked ChatGPT and Google AI Overviews about ad verification platforms, DoubleVerify and HUMAN Security each appeared in four of the five answers. DoubleVerify was mentioned before HUMAN Security in every answer.
Who do people search for more?
DoubleVerify, about 23% more searches than HUMAN Security
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
DoubleVerify, named ahead of HUMAN Security in every answer
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Top ad verification platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DoubleVerify and HUMAN Security were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DoubleVerify was listed before HUMAN Security in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- DoubleVerify1st
Integral Ad Science2nd
HUMAN Security3rd
Pixalate4th
Confiant5th
Adloox6th- Moat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HUMAN Security4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Integral Ad Science4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pixalate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adloox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Confiant1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ad verification platforms
5 answers
Asked ChatGPT
“Which ad verification platform should I use?”
Asked ChatGPT
“What are the best ad verification platforms?”
Asked ChatGPT
“What's the best ad verification platform for brand safety and viewability?”
Searched Google, AI Overview
“fraud detection software”
Searched Google, AI Overview
“ad verification platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DoubleVerify or HUMAN Security more popular in search?
This chart shows how often people search Google for DoubleVerify and HUMAN Security by name. Each line represents a brand's share of searches for all seven ad verification platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for DoubleVerify, HUMAN Security. The figures are in the table below the chart.
View monthly share of searches table
| Month | DoubleVerify | HUMAN Security | Confiant | Integral Ad Science | Pixalate | Adloox | Moat |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 20.6% | 25.1% | 16.7% | 6.1% | 0.66% | 0.23% |
| Nov 2025 | 29.4% | 24.1% | 24% | 16% | 5.6% | 0.62% | 0.21% |
| Dec 2025 | 30.7% | 20.5% | 25% | 16.7% | 6.1% | 0.65% | 0.27% |
| Jan 2026 | 30.8% | 20.5% | 25.2% | 16.8% | 5.9% | 0.65% | 0.22% |
| Feb 2026 | 32.3% | 21.6% | 21.5% | 17.6% | 6.2% | 0.55% | 0.29% |
| Mar 2026 | 32.2% | 21.5% | 21.5% | 17.6% | 6.2% | 0.68% | 0.36% |
| Apr 2026 | 32.3% | 21.6% | 21.5% | 17.6% | 6.2% | 0.55% | 0.29% |
| May 2026 | 33.6% | 22.4% | 22.4% | 14.9% | 5.4% | 0.88% | 0.31% |
| Jun 2026 | 34.9% | 19.1% | 23.2% | 15.5% | 5.6% | 1.4% | 0.32% |
| Jul 2026 | 36.7% | 20% | 20% | 16.3% | 5.9% | 0.78% | 0.26% |
| Aug 2026 | 44.8% | 20% | 16.3% | 13.3% | 4.8% | 0.51% | 0.27% |
| Sep 2026 | 32% | 26.1% | 21.4% | 14.2% | 5.1% | 0.67% | 0.43% |
How has the DoubleVerify and HUMAN Security comparison changed over the last 12 months?
3 findings
- DoubleVerify was ahead of HUMAN Security in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DoubleVerify’s share of searches among ad verification platforms worldwide moved from 30.7% to 32%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, HUMAN Security’s share of searches among ad verification platforms worldwide moved from 20.6% to 26.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for ad verification platforms worldwide in September 2026?
2 changes
In September 2026, HUMAN Security gained share of searches among ad verification platforms worldwide, from 20% to 26.1%.
In September 2026, DoubleVerify lost share of searches among ad verification platforms worldwide, from 44.8% to 32%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DoubleVerify’s and HUMAN Security’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DoubleVerify
1 branded search term
- doubleverify
HUMAN Security
2 branded search terms
- human security bot
- humansecurity
Other head-to-heads among ad verification platforms
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