Brandwave

HUMAN Security vs Pixalate:Which is more popular?

In September 2026, HUMAN Security had more branded searches than Pixalate among ad verification platforms worldwide. HUMAN Security had about 6,610 branded searches, while Pixalate had 1,300. HUMAN Security made up 26.1% of all ad verification platform searches we track, and Pixalate accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about ad verification platforms, HUMAN Security appeared in four of the five answers and Pixalate in three. HUMAN Security was mentioned before Pixalate in three out of four answers.

Among ad verification platforms worldwide in September 2026

Who do people search for more?

HUMAN Security, about 5 searches for every 1 for Pixalate

HUMAN Security 6.6K searchesPixalate 1.3K searches

Who does AI mention more?

HUMAN Security, mentioned in 4 of 5 answers, Pixalate in 3

HUMAN Security in 4 of 5Pixalate in 3 of 5

Who does AI recommend more?

HUMAN Security, named ahead of Pixalate in 3 of 4 answers

HUMAN Security first in 3Pixalate first in 1

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Top ad verification platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HUMAN Security was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pixalate was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HUMAN Security was listed before Pixalate in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DoubleVerify1st
  2. Integral Ad Science2nd
  3. HUMAN Security3rd
  4. Pixalate4th
  5. Confiant5th
  6. Adloox6th
  7. Moat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HUMAN Security4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Integral Ad Science4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixalate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adloox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confiant1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ad verification platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is HUMAN Security or Pixalate more popular in search?

This chart shows how often people search Google for HUMAN Security and Pixalate by name. Each line represents a brand's share of searches for all seven ad verification platforms we track, month by month, from English-language searches worldwide.

HUMAN Security and Pixalate among ad verification platforms worldwide, by month

Share of searches by month for HUMAN Security, Pixalate. The figures are in the table below the chart.

View monthly share of searches table
MonthDoubleVerifyHUMAN SecurityConfiantIntegral Ad SciencePixalateAdlooxMoat
Oct 202530.7%20.6%25.1%16.7%6.1%0.66%0.23%
Nov 202529.4%24.1%24%16%5.6%0.62%0.21%
Dec 202530.7%20.5%25%16.7%6.1%0.65%0.27%
Jan 202630.8%20.5%25.2%16.8%5.9%0.65%0.22%
Feb 202632.3%21.6%21.5%17.6%6.2%0.55%0.29%
Mar 202632.2%21.5%21.5%17.6%6.2%0.68%0.36%
Apr 202632.3%21.6%21.5%17.6%6.2%0.55%0.29%
May 202633.6%22.4%22.4%14.9%5.4%0.88%0.31%
Jun 202634.9%19.1%23.2%15.5%5.6%1.4%0.32%
Jul 202636.7%20%20%16.3%5.9%0.78%0.26%
Aug 202644.8%20%16.3%13.3%4.8%0.51%0.27%
Sep 202632%26.1%21.4%14.2%5.1%0.67%0.43%

How has the HUMAN Security and Pixalate comparison changed over the last 12 months?

3 findings

How did search popularity change for ad verification platforms worldwide in September 2026?

2 changes
  1. In September 2026, HUMAN Security gained share of searches among ad verification platforms worldwide, from 20% to 26.1%.

  2. Estimated monthly branded searches for Pixalate worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HUMAN Security’s and Pixalate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HUMAN Security

2 branded search terms

  • human security bot
  • humansecurity

Pixalate

1 branded search term

  • pixalate

How the Brand Demand Index is measured

Other head-to-heads among ad verification platforms

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