Confiant vs DoubleVerify:Which is more popular?
In September 2026, DoubleVerify had more branded searches than Confiant among ad verification platforms worldwide. DoubleVerify had about 8,100 branded searches, while Confiant had 5,400. DoubleVerify made up 32% of all ad verification platform searches we track, and Confiant accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about ad verification platforms, DoubleVerify appeared in four of the five answers and Confiant in one. DoubleVerify was mentioned before Confiant in every answer.
Who do people search for more?
DoubleVerify, about 50% more searches than Confiant
Who does AI mention more?
DoubleVerify, mentioned in 4 of 5 answers, Confiant in 1
Who does AI recommend more?
DoubleVerify, named ahead of Confiant in every answer
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Top ad verification platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DoubleVerify was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Confiant was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. DoubleVerify was listed before Confiant in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- DoubleVerify1st
Integral Ad Science2nd
HUMAN Security3rd
Pixalate4th
Confiant5th
Adloox6th- Moat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HUMAN Security4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Integral Ad Science4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pixalate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adloox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Confiant1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ad verification platforms
5 answers
Asked ChatGPT
“Which ad verification platform should I use?”
Asked ChatGPT
“What are the best ad verification platforms?”
Asked ChatGPT
“What's the best ad verification platform for brand safety and viewability?”
Searched Google, AI Overview
“fraud detection software”
Searched Google, AI Overview
“ad verification platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Confiant or DoubleVerify more popular in search?
This chart shows how often people search Google for Confiant and DoubleVerify by name. Each line represents a brand's share of searches for all seven ad verification platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for DoubleVerify, Confiant. The figures are in the table below the chart.
View monthly share of searches table
| Month | DoubleVerify | HUMAN Security | Confiant | Integral Ad Science | Pixalate | Adloox | Moat |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 20.6% | 25.1% | 16.7% | 6.1% | 0.66% | 0.23% |
| Nov 2025 | 29.4% | 24.1% | 24% | 16% | 5.6% | 0.62% | 0.21% |
| Dec 2025 | 30.7% | 20.5% | 25% | 16.7% | 6.1% | 0.65% | 0.27% |
| Jan 2026 | 30.8% | 20.5% | 25.2% | 16.8% | 5.9% | 0.65% | 0.22% |
| Feb 2026 | 32.3% | 21.6% | 21.5% | 17.6% | 6.2% | 0.55% | 0.29% |
| Mar 2026 | 32.2% | 21.5% | 21.5% | 17.6% | 6.2% | 0.68% | 0.36% |
| Apr 2026 | 32.3% | 21.6% | 21.5% | 17.6% | 6.2% | 0.55% | 0.29% |
| May 2026 | 33.6% | 22.4% | 22.4% | 14.9% | 5.4% | 0.88% | 0.31% |
| Jun 2026 | 34.9% | 19.1% | 23.2% | 15.5% | 5.6% | 1.4% | 0.32% |
| Jul 2026 | 36.7% | 20% | 20% | 16.3% | 5.9% | 0.78% | 0.26% |
| Aug 2026 | 44.8% | 20% | 16.3% | 13.3% | 4.8% | 0.51% | 0.27% |
| Sep 2026 | 32% | 26.1% | 21.4% | 14.2% | 5.1% | 0.67% | 0.43% |
How has the Confiant and DoubleVerify comparison changed over the last 12 months?
3 findings
- DoubleVerify was ahead of Confiant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Confiant’s share of searches among ad verification platforms worldwide moved from 25.1% to 21.4%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 12 months ending September 2026, DoubleVerify’s share of searches among ad verification platforms worldwide moved from 30.7% to 32%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for ad verification platforms worldwide in September 2026?
2 changes
In September 2026, Confiant gained share of searches among ad verification platforms worldwide, from 16.3% to 21.4%.
In September 2026, DoubleVerify lost share of searches among ad verification platforms worldwide, from 44.8% to 32%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Confiant’s and DoubleVerify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Confiant
1 branded search term
- confiant
DoubleVerify
1 branded search term
- doubleverify
Other head-to-heads among ad verification platforms
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