HUMAN Security vs Integral Ad Science:Which is more popular?
In September 2026, HUMAN Security had more branded searches than Integral Ad Science among ad verification platforms worldwide. HUMAN Security had about 6,610 branded searches, while Integral Ad Science had 3,600. HUMAN Security made up 26.1% of all ad verification platform searches we track, and Integral Ad Science accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about ad verification platforms, HUMAN Security and Integral Ad Science each appeared in four of the five answers. Integral Ad Science was mentioned before HUMAN Security in every answer.
Who do people search for more?
HUMAN Security, about 84% more searches than Integral Ad Science
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Integral Ad Science, named ahead of HUMAN Security in every answer
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Top ad verification platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HUMAN Security and Integral Ad Science were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Integral Ad Science was listed before HUMAN Security in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
DoubleVerify1st- Integral Ad Science2nd
- HUMAN Security3rd
Pixalate4th
Confiant5th
Adloox6th- Moat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DoubleVerify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HUMAN Security4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Integral Ad Science4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pixalate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adloox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Confiant1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ad verification platforms
5 answers
Asked ChatGPT
“Which ad verification platform should I use?”
Asked ChatGPT
“What are the best ad verification platforms?”
Asked ChatGPT
“What's the best ad verification platform for brand safety and viewability?”
Searched Google, AI Overview
“fraud detection software”
Searched Google, AI Overview
“ad verification platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is HUMAN Security or Integral Ad Science more popular in search?
This chart shows how often people search Google for HUMAN Security and Integral Ad Science by name. Each line represents a brand's share of searches for all seven ad verification platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HUMAN Security, Integral Ad Science. The figures are in the table below the chart.
View monthly share of searches table
| Month | DoubleVerify | HUMAN Security | Confiant | Integral Ad Science | Pixalate | Adloox | Moat |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 20.6% | 25.1% | 16.7% | 6.1% | 0.66% | 0.23% |
| Nov 2025 | 29.4% | 24.1% | 24% | 16% | 5.6% | 0.62% | 0.21% |
| Dec 2025 | 30.7% | 20.5% | 25% | 16.7% | 6.1% | 0.65% | 0.27% |
| Jan 2026 | 30.8% | 20.5% | 25.2% | 16.8% | 5.9% | 0.65% | 0.22% |
| Feb 2026 | 32.3% | 21.6% | 21.5% | 17.6% | 6.2% | 0.55% | 0.29% |
| Mar 2026 | 32.2% | 21.5% | 21.5% | 17.6% | 6.2% | 0.68% | 0.36% |
| Apr 2026 | 32.3% | 21.6% | 21.5% | 17.6% | 6.2% | 0.55% | 0.29% |
| May 2026 | 33.6% | 22.4% | 22.4% | 14.9% | 5.4% | 0.88% | 0.31% |
| Jun 2026 | 34.9% | 19.1% | 23.2% | 15.5% | 5.6% | 1.4% | 0.32% |
| Jul 2026 | 36.7% | 20% | 20% | 16.3% | 5.9% | 0.78% | 0.26% |
| Aug 2026 | 44.8% | 20% | 16.3% | 13.3% | 4.8% | 0.51% | 0.27% |
| Sep 2026 | 32% | 26.1% | 21.4% | 14.2% | 5.1% | 0.67% | 0.43% |
How has the HUMAN Security and Integral Ad Science comparison changed over the last 12 months?
3 findings
- HUMAN Security was ahead of Integral Ad Science in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HUMAN Security’s share of searches among ad verification platforms worldwide moved from 20.6% to 26.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Integral Ad Science’s share of searches among ad verification platforms worldwide moved from 16.7% to 14.2%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
How did search popularity change for ad verification platforms worldwide in September 2026?
2 changes
In September 2026, HUMAN Security gained share of searches among ad verification platforms worldwide, from 20% to 26.1%.
In September 2026, Integral Ad Science gained share of searches among ad verification platforms worldwide, from 13.3% to 14.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HUMAN Security’s and Integral Ad Science’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HUMAN Security
2 branded search terms
- human security bot
- humansecurity
Integral Ad Science
1 branded search term
- integral ad science
Other head-to-heads among ad verification platforms
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