Norton Abrasives vs PFERD:Which is more popular?
In September 2026, Norton Abrasives had more branded searches than PFERD among abrasive brands worldwide. Norton Abrasives had about 9,020 branded searches, while PFERD had 4,320. Norton Abrasives made up 2.2% of all abrasive brand searches we track, and PFERD accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about abrasive brands, Norton Abrasives and PFERD each appeared in two of the five answers. Norton Abrasives and PFERD were each mentioned first in one of the two answers.
Who do people search for more?
Norton Abrasives, about 2 searches for every 1 for PFERD
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top abrasive brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Norton Abrasives and PFERD were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Norton Abrasives and PFERD were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PFERD1st
3M Peltor2nd
Walter Surface Technologies3rd- Norton Abrasives4th
Klingspor5th
Mirka6th
Sia7th
Saint-Gobain–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 3M Peltor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Norton Abrasives2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PFERD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Walter Surface Technologies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mirka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Klingspor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Saint-Gobain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about abrasive brands
5 answers
Asked ChatGPT
“Which abrasive brand should I buy?”
Asked ChatGPT
“What are the best abrasive brands?”
Asked ChatGPT
“What's the best abrasive brand for metalworking projects?”
Searched Google, AI Overview
“abrasive products”
Searched Google, AI Overview
“metal sanding discs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Norton Abrasives or PFERD more popular in search?
This chart shows how often people search Google for Norton Abrasives and PFERD by name. Each line represents a brand's share of searches for all eight abrasive brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Norton Abrasives, PFERD. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saint-Gobain | Mirka | 3M Peltor | Klingspor | Norton Abrasives | PFERD | Walter Surface Technologies | Sia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 8.4% | 5% | 4.6% | 1.9% | 0.62% | 0.87% | 0.75% |
| Nov 2025 | 75.4% | 10% | 5.9% | 4.5% | 1.9% | 0.74% | 0.86% | 0.72% |
| Dec 2025 | 78.6% | 8.5% | 5% | 3.8% | 2.1% | 0.61% | 0.85% | 0.62% |
| Jan 2026 | 75% | 9.9% | 5.8% | 4.4% | 2.3% | 0.85% | 1% | 0.71% |
| Feb 2026 | 75.6% | 10% | 4.9% | 4.5% | 2.2% | 1% | 1.2% | 0.71% |
| Mar 2026 | 73.8% | 9.7% | 5.7% | 5.3% | 2.4% | 1.2% | 1% | 0.86% |
| Apr 2026 | 74.7% | 9.9% | 5.8% | 4.4% | 2.2% | 1.1% | 1% | 0.88% |
| May 2026 | 75.6% | 8.2% | 5.9% | 4.5% | 2.9% | 1.3% | 1% | 0.72% |
| Jun 2026 | 76.8% | 8.3% | 4.9% | 4.5% | 2.7% | 1.1% | 1% | 0.73% |
| Jul 2026 | 76.9% | 8.3% | 4.9% | 4.5% | 2.6% | 0.98% | 1% | 0.73% |
| Aug 2026 | 76.1% | 8.2% | 5.9% | 4.5% | 2.5% | 0.97% | 0.99% | 0.72% |
| Sep 2026 | 76.3% | 8.2% | 5.9% | 4.5% | 2.2% | 1.1% | 1% | 0.72% |
How has the Norton Abrasives and PFERD comparison changed over the last 12 months?
3 findings
- Norton Abrasives was ahead of PFERD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Norton Abrasives’ share of searches among abrasive brands worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches held steady at 9K.
- Across the 12 months ending September 2026, PFERD’s share of searches among abrasive brands worldwide moved from 0.62% to 1.1%, and its estimated monthly branded searches moved from 3K to 4.3K.
How did search popularity change for abrasive brands worldwide in September 2026?
1 change
In September 2026, PFERD rose from 7th to 6th among abrasive brands worldwide.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Norton Abrasives’ and PFERD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Norton Abrasives
5 branded search terms
- norton abrasives
- norton flap disc
- norton grinding disc
- norton sandpaper
- norton whetstone
PFERD
2 branded search terms
- pferd abrasives
- pferd tools
Other head-to-heads among abrasive brands
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