Norton Abrasives vs Saint-Gobain:Which is searched more?
In September 2026, Saint-Gobain had more branded searches than Norton Abrasives among abrasive brands worldwide. Saint-Gobain was estimated to have 307K branded searches compared to Norton Abrasives’ 9K, and held a 77.9% Share of Search versus Norton Abrasives’ 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Norton Abrasives or Saint-Gobain?
Compare the abrasive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saint-Gobain, Norton Abrasives. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint-Gobain | Mirka | 3M Peltor | Klingspor | Norton Abrasives | Sia |
|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 8.6% | 5% | 4.7% | 1.9% | 0.76% |
| Nov 2025 | 76.6% | 10.2% | 6% | 4.5% | 2% | 0.73% |
| Dec 2025 | 79.7% | 8.6% | 5.1% | 3.9% | 2.1% | 0.63% |
| Jan 2026 | 76.4% | 10.1% | 5.9% | 4.5% | 2.3% | 0.72% |
| Feb 2026 | 77.3% | 10.2% | 5% | 4.6% | 2.2% | 0.73% |
| Mar 2026 | 75.4% | 9.9% | 5.8% | 5.5% | 2.5% | 0.88% |
| Apr 2026 | 76.3% | 10.1% | 5.9% | 4.5% | 2.3% | 0.9% |
| May 2026 | 77.4% | 8.4% | 6% | 4.6% | 3% | 0.73% |
| Jun 2026 | 78.4% | 8.5% | 5% | 4.6% | 2.8% | 0.74% |
| Jul 2026 | 78.5% | 8.5% | 5% | 4.6% | 2.6% | 0.74% |
| Aug 2026 | 77.6% | 8.4% | 6% | 4.6% | 2.6% | 0.74% |
| Sep 2026 | 77.9% | 8.4% | 6% | 4.6% | 2.3% | 0.74% |
How has the Norton Abrasives and Saint-Gobain comparison changed over the last 12 months?
3 findings
- Saint-Gobain was ahead of Norton Abrasives in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among abrasive brands worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches held steady at 9K.
- Across the 12 months ending September 2026, Saint-Gobain’s estimated Share of Search among abrasive brands worldwide moved from 79% to 77.9%, and its estimated monthly branded searches moved from 374K to 307K.
How did search popularity change for abrasive brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Saint-Gobain worldwide fell 17.9% over 12 measured months, from 374K to 307K in September 2026.
Other head-to-heads among abrasive brands
How each brand is measured
Brandwave collects information about searches that people make online using Norton Abrasives’ and Saint-Gobain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Norton Abrasives
5 branded search terms
- norton abrasives
- norton flap disc
- norton grinding disc
- norton sandpaper
- norton whetstone
Saint-Gobain
3 branded search terms
- saint gobain
- saint gobain abrasives
- saintgobain
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