Brandwave

Klingspor vs PFERD:Which is more popular?

In September 2026, Klingspor had more branded searches than PFERD among abrasive brands worldwide. Klingspor had about 18,100 branded searches, while PFERD had 4,320. Klingspor made up 4.5% of all abrasive brand searches we track, and PFERD accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about abrasive brands, PFERD appeared in two of the five answers and Klingspor in one. PFERD was mentioned before Klingspor in every answer.

Among abrasive brands worldwide in September 2026

Who do people search for more?

Klingspor, about 4 searches for every 1 for PFERD

Klingspor 18.1K searchesPFERD 4.3K searches

Who does AI mention more?

PFERD, mentioned in 2 of 5 answers, Klingspor in 1

PFERD in 2 of 5Klingspor in 1 of 5

Who does AI recommend more?

PFERD, named ahead of Klingspor in every answer

PFERD first in 2Klingspor never first

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Top abrasive brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PFERD was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Klingspor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PFERD was listed before Klingspor in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PFERD1st
  2. 3M Peltor2nd
  3. Walter Surface Technologies3rd
  4. Norton Abrasives4th
  5. Klingspor5th
  6. Mirka6th
  7. Sia7th
  8. Saint-Gobain–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 3M Peltor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norton Abrasives2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PFERD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Walter Surface Technologies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klingspor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Saint-Gobain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about abrasive brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Klingspor or PFERD more popular in search?

This chart shows how often people search Google for Klingspor and PFERD by name. Each line represents a brand's share of searches for all eight abrasive brands we track, month by month, from English-language searches worldwide.

Klingspor and PFERD among abrasive brands worldwide, by month

Share of searches by month for Klingspor, PFERD. The figures are in the table below the chart.

View monthly share of searches table
MonthSaint-GobainMirka3M PeltorKlingsporNorton AbrasivesPFERDWalter Surface TechnologiesSia
Oct 202577.8%8.4%5%4.6%1.9%0.62%0.87%0.75%
Nov 202575.4%10%5.9%4.5%1.9%0.74%0.86%0.72%
Dec 202578.6%8.5%5%3.8%2.1%0.61%0.85%0.62%
Jan 202675%9.9%5.8%4.4%2.3%0.85%1%0.71%
Feb 202675.6%10%4.9%4.5%2.2%1%1.2%0.71%
Mar 202673.8%9.7%5.7%5.3%2.4%1.2%1%0.86%
Apr 202674.7%9.9%5.8%4.4%2.2%1.1%1%0.88%
May 202675.6%8.2%5.9%4.5%2.9%1.3%1%0.72%
Jun 202676.8%8.3%4.9%4.5%2.7%1.1%1%0.73%
Jul 202676.9%8.3%4.9%4.5%2.6%0.98%1%0.73%
Aug 202676.1%8.2%5.9%4.5%2.5%0.97%0.99%0.72%
Sep 202676.3%8.2%5.9%4.5%2.2%1.1%1%0.72%

How has the Klingspor and PFERD comparison changed over the last 12 months?

3 findings
  • Klingspor was ahead of PFERD in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Klingspor’s share of searches among abrasive brands worldwide moved from 4.6% to 4.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, PFERD’s share of searches among abrasive brands worldwide moved from 0.62% to 1.1%, and its estimated monthly branded searches moved from 3K to 4.3K.

How did search popularity change for abrasive brands worldwide in September 2026?

2 changes
  1. In September 2026, PFERD rose from 7th to 6th among abrasive brands worldwide.

  2. Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Klingspor’s and PFERD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klingspor

1 branded search term

  • klingspor

PFERD

2 branded search terms

  • pferd abrasives
  • pferd tools

How the Brand Demand Index is measured

Other head-to-heads among abrasive brands

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