How popular isYitty?
In September 2026, people searched for Yitty by name about 22,200 times worldwide, a 45.2% decrease from the previous year. These searches made up 6.2% of all global shapewear brand searches, placing Yitty fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about shapewear brands, Yitty appeared in one of the five answers and was the fifth most recommended of the eight.
Yitty is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.
ShapermintShare of searches 46.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
HoneyloveShare of searches 25.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SKIMSShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
YittyShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
SpanxShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top shapewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yitty was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yitty is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SKIMS1st
- Spanx2nd
- Honeylove3rd
- Shapermint4th
- Yitty5th
Maidenform6th
Leonisa–
Squeem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shapermint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SKIMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spanx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honeylove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yitty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maidenform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leonisa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Squeem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shapewear brands
5 answers
Asked ChatGPT
“Which shapewear brand should I buy?”
Asked ChatGPT
“What are the best shapewear brands?”
Asked ChatGPT
“What's the best shapewear brand for wearing under a dress?”
Searched Google, AI Overview
“shapewear”
Searched Google, AI Overview
“best shapewear”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which shapewear brands compete with Yitty?
Share of searches by month for Shapermint, Honeylove, SKIMS, Yitty, Spanx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shapermint | Honeylove | SKIMS | Yitty | Spanx | Leonisa | Maidenform | Squeem |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 20.1% | 13.4% | 9% | 9.5% | 1.2% | 1.8% | 0.36% |
| Nov 2025 | 45.9% | 25.1% | 11.3% | 7.6% | 7.2% | 1.4% | 1.2% | 0.3% |
| Dec 2025 | 49.8% | 22.4% | 10% | 8.2% | 6.4% | 1.5% | 1.3% | 0.32% |
| Jan 2026 | 54.3% | 20% | 8.9% | 7.3% | 6.8% | 1.2% | 1.2% | 0.29% |
| Feb 2026 | 50.9% | 22.9% | 10.3% | 6.9% | 6.4% | 1.3% | 1.1% | 0.33% |
| Mar 2026 | 51.7% | 23.1% | 10.4% | 5.7% | 6.5% | 1.2% | 1.1% | 0.27% |
| Apr 2026 | 56.6% | 20.7% | 9.3% | 5.1% | 5.8% | 1.1% | 1.2% | 0.24% |
| May 2026 | 52.2% | 23.4% | 10.5% | 4.7% | 6.7% | 1.2% | 1.1% | 0.23% |
| Jun 2026 | 45.2% | 24.8% | 11.1% | 6.1% | 9.8% | 1.2% | 1.5% | 0.29% |
| Jul 2026 | 47.1% | 21.2% | 14.2% | 5.2% | 8.6% | 1.5% | 1.9% | 0.23% |
| Aug 2026 | 45.3% | 24.8% | 13.6% | 5% | 8.1% | 1.4% | 1.5% | 0.29% |
| Sep 2026 | 46.1% | 25.3% | 13.8% | 6.2% | 5.1% | 1.8% | 1.5% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 165K | -17.9% | +0.8 points | |
| 2, held 2nd | 25.3% | 90.5K | -17.7% | +0.5 points | |
| 3, held 3rd | 13.8% | 49.5K | -18.2% | +0.2 points | |
| 4, moved from 5th to 4th | 6.2% | 22.2K | 0% | +1.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.1% | 18.4K | -48.9% | -3 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 1.8% | 6.3K | 0% | +0.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.5% | 5.4K | -18.2% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.28% | 1K | -23.1% | 0 points |
46.1%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share +0.8 points.
25.3%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.5 points.
3.
SKIMS13.8%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
4.
Yitty6.2%
Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.
Spanx5.1%
Moved from 4th to 5th. 18.4K estimated branded searches, -48.9% vs prior month. Share -3 points.
6.
Leonisa1.8%
Moved from 7th to 6th. 6.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.5%
Moved from 6th to 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.
Squeem0.28%
Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
Spanx, Leonisa and Maidenform sell other things too, so only their searches that name this product count here, like “spanx bodysuit”.
Compare popularity between Yitty and its closest rivals
Every comparison with Yitty
7 comparisons
How has branded search demand for Yitty changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yitty worldwide fell from 40.5K to 22.2K.
- Across the 12 months ending September 2026, Yitty’s share of searches among shapewear brands worldwide decreased from 9% to 6.2%.
- Across the 12 months ending September 2026, Yitty’s share of searches among shapewear brands worldwide peaked at 9% in October 2025 and was lowest at 4.7% in May 2026.
- Across the 12 months ending September 2026, Yitty rose from 5th to 4th among shapewear brands worldwide.
How did search popularity change for shapewear brands worldwide in September 2026?
6 changes
In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches.
In September 2026, Shapermint gained share of searches among shapewear brands worldwide, from 45.3% to 46.1%.
In September 2026, Spanx lost share of searches among shapewear brands worldwide, from 8.1% to 5.1%.
In September 2026, Leonisa rose from 7th to 6th among shapewear brands worldwide.
In September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide.
Estimated monthly branded searches for Squeem worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are Yitty’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Yitty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- yitty
Who owns Yitty?
Yitty is owned by Fabletics. Brandwave does not track any other brands owned by Fabletics.
Do you work for Yitty? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Yitty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.