Maidenform vs Yitty:Which is more popular?
In September 2026, Yitty had more branded searches than Maidenform among shapewear brands worldwide. Yitty had about 22,200 branded searches, while Maidenform had 5,400. Yitty made up 6.2% of all shapewear brand searches we track, and Maidenform accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about shapewear brands, Maidenform and Yitty each appeared in one of the five answers.
Who do people search for more?
Yitty, about 4 searches for every 1 for Maidenform
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top shapewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maidenform and Yitty were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SKIMS1st
Spanx2nd
Honeylove3rd
Shapermint4th- Yitty5th
Maidenform6th
Leonisa–
Squeem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shapermint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SKIMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spanx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honeylove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yitty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maidenform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leonisa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Squeem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shapewear brands
5 answers
Asked ChatGPT
“Which shapewear brand should I buy?”
Asked ChatGPT
“What are the best shapewear brands?”
Asked ChatGPT
“What's the best shapewear brand for wearing under a dress?”
Searched Google, AI Overview
“shapewear”
Searched Google, AI Overview
“best shapewear”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Maidenform or Yitty more popular in search?
This chart shows how often people search Google for Maidenform and Yitty by name. Each line represents a brand's share of searches for all eight shapewear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yitty, Maidenform. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shapermint | Honeylove | SKIMS | Yitty | Spanx | Leonisa | Maidenform | Squeem |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 20.1% | 13.4% | 9% | 9.5% | 1.2% | 1.8% | 0.36% |
| Nov 2025 | 45.9% | 25.1% | 11.3% | 7.6% | 7.2% | 1.4% | 1.2% | 0.3% |
| Dec 2025 | 49.8% | 22.4% | 10% | 8.2% | 6.4% | 1.5% | 1.3% | 0.32% |
| Jan 2026 | 54.3% | 20% | 8.9% | 7.3% | 6.8% | 1.2% | 1.2% | 0.29% |
| Feb 2026 | 50.9% | 22.9% | 10.3% | 6.9% | 6.4% | 1.3% | 1.1% | 0.33% |
| Mar 2026 | 51.7% | 23.1% | 10.4% | 5.7% | 6.5% | 1.2% | 1.1% | 0.27% |
| Apr 2026 | 56.6% | 20.7% | 9.3% | 5.1% | 5.8% | 1.1% | 1.2% | 0.24% |
| May 2026 | 52.2% | 23.4% | 10.5% | 4.7% | 6.7% | 1.2% | 1.1% | 0.23% |
| Jun 2026 | 45.2% | 24.8% | 11.1% | 6.1% | 9.8% | 1.2% | 1.5% | 0.29% |
| Jul 2026 | 47.1% | 21.2% | 14.2% | 5.2% | 8.6% | 1.5% | 1.9% | 0.23% |
| Aug 2026 | 45.3% | 24.8% | 13.6% | 5% | 8.1% | 1.4% | 1.5% | 0.29% |
| Sep 2026 | 46.1% | 25.3% | 13.8% | 6.2% | 5.1% | 1.8% | 1.5% | 0.28% |
Maidenform sells other things too, so only its searches that name this product count here, like “maidenform shapewear”.
How has the Maidenform and Yitty comparison changed over the last 12 months?
3 findings
- Yitty was ahead of Maidenform in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maidenform’s share of searches among shapewear brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Yitty’s share of searches among shapewear brands worldwide moved from 9% to 6.2%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for shapewear brands worldwide in September 2026?
2 changes
In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches.
In September 2026, Maidenform fell from 6th to 7th among shapewear brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maidenform’s and Yitty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maidenform
1 branded search term
- maidenform shapewear
Yitty
1 branded search term
- yitty
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