Brandwave

How popular isWet Brush?

In September 2026, people searched for Wet Brush by name about 90,500 times worldwide, a 17.7% decrease from the previous year. These searches made up 11.6% of all global hairbrush brand searches, placing Wet Brush third out of six brands. When we asked both ChatGPT and Google AI Overviews about hairbrush brands, Wet Brush appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Wet Brush is the third most searched of 6 competitors and the most recommended in AI answers.

  1. Tangle TeezerShare of searches 47%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. RevlonShare of searches 25.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Wet BrushShare of searches 11.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Olivia GardenShare of searches 9.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Mason PearsonShare of searches 3.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

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Top hairbrush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wet Brush appeared in all four answers. Wet Brush is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wet Brush1st
  2. Tangle Teezer2nd
  3. Mason Pearson3rd
  4. Denman4th
  5. Olivia Garden5th
  6. Revlon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wet Brush4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mason Pearson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Denman3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Olivia Garden2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Revlon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hairbrush brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hairbrush brands compete with Wet Brush?

Wet Brush against hairbrush brands worldwide, by month

Share of searches by month for Tangle Teezer, Revlon, Wet Brush, Olivia Garden, Mason Pearson, Denman. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerRevlonWet BrushOlivia GardenMason PearsonDenman
Oct 202543.6%29.1%13%7.2%3.9%3.2%
Nov 202545.8%25.1%13.8%7.5%5%2.8%
Dec 202540.4%27%14.8%8.1%6.6%3%
Jan 202637.3%30.5%13.6%9.2%6.1%3.4%
Feb 202637.4%30.5%13.7%9.2%5%4.1%
Mar 202640.3%26.9%14.7%9.9%4.4%3.6%
Apr 202641.1%27.4%15%8.3%4.5%3.7%
May 202642.5%28.4%12.8%8.5%4.7%3.1%
Jun 202644.8%24.5%13.5%9%4.9%3.3%
Jul 202641.4%27.6%15.1%8.3%4.5%3.1%
Aug 202645.5%24.9%13.6%9.2%4.1%2.7%
Sep 202647%25.7%11.6%9.5%3.5%2.8%

  1. 1.Tangle Teezer

    47%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Revlon

    25.7%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Wet Brush

    11.6%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

  4. 4.Olivia Garden

    9.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Mason Pearson

    3.5%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  6. 6.Denman

    2.8%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Wet Brush and its closest rivals

Every comparison with Wet Brush

5 comparisons

How has branded search demand for Wet Brush changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wet Brush worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands worldwide decreased from 13% to 11.6%.
  • Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands worldwide peaked at 15.1% in July 2026 and was lowest at 11.6% in September 2026.

How did search popularity change for hairbrush brands worldwide in September 2026?

6 changes

  1. In September 2026, Tangle Teezer gained share of searches among hairbrush brands worldwide, from 45.5% to 47%.

  2. In September 2026, Revlon gained share of searches among hairbrush brands worldwide, from 24.9% to 25.7%.

  3. In September 2026, Wet Brush lost share of searches among hairbrush brands worldwide, from 13.6% to 11.6%.

  4. In September 2026, Mason Pearson lost share of searches among hairbrush brands worldwide, from 4.1% to 3.5%.

  5. Estimated monthly branded searches for Olivia Garden worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  6. Estimated monthly branded searches for Denman worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Wet Brush’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wet Brush’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wet brush

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How the Brand Demand Index is measured

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