How popular isWella Professionals in search?
In September 2026, people searched for Wella Professionals by name about 17,500 times worldwide, a 6.4% decrease from the previous year. These searches made up 0.97% of all global hair dye brand searches, placing Wella Professionals fourth out of six brands. These are worldwide searches for English-language branded terms.
L'Oreal55.6%
Garnier31.1%
Revlon11.2%
Wella Professionals0.97%
Clairol0.67%
Schwarzkopf0.45%
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Which hair dye brands compete with Wella Professionals?
Share of searches by month for L'Oreal, Garnier, Revlon, Wella Professionals. The figures are in the table below the chart.
View monthly share of searches table
| Month | L'Oreal | Garnier | Revlon | Wella Professionals | Clairol | Schwarzkopf |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 33.2% | 12.7% | 0.97% | 0.77% | 0.51% |
| Nov 2025 | 54.9% | 29.7% | 13.5% | 0.84% | 0.66% | 0.44% |
| Dec 2025 | 54.9% | 29.7% | 13.5% | 0.84% | 0.66% | 0.44% |
| Jan 2026 | 54.8% | 29.6% | 13.5% | 0.91% | 0.66% | 0.44% |
| Feb 2026 | 56.3% | 30.4% | 11.3% | 0.86% | 0.56% | 0.56% |
| Mar 2026 | 52.6% | 34.7% | 10.6% | 0.98% | 0.52% | 0.64% |
| Apr 2026 | 53.2% | 34.1% | 10.7% | 0.99% | 0.53% | 0.53% |
| May 2026 | 53.3% | 34.2% | 10.7% | 0.82% | 0.43% | 0.53% |
| Jun 2026 | 54.2% | 34.7% | 8.9% | 0.89% | 0.54% | 0.66% |
| Jul 2026 | 53.1% | 34% | 10.7% | 0.81% | 0.53% | 0.79% |
| Aug 2026 | 52.6% | 34.7% | 10.6% | 0.92% | 0.64% | 0.52% |
| Sep 2026 | 55.6% | 31.1% | 11.2% | 0.97% | 0.67% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.6% | 1M | 0% | +3 points | |
| 2, held 2nd | 31.1% | 560K | -15.2% | -3.6 points | |
| 3, held 3rd | 11.2% | 201K | 0% | +0.6 points | |
| 4, held 4th | 0.97% | 17.5K | 0% | +0.1 points | |
| 5, held 5th | 0.67% | 12.1K | 0% | 0 points | |
| 6, held 6th | 0.45% | 8.1K | -18.2% | -0.1 points |
1.
L'Oreal55.6%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3 points.
2.
Garnier31.1%
Held 2nd. 560K estimated branded searches, -15.2% vs prior month. Share -3.6 points.
3.
Revlon11.2%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.6 points.
0.97%
Held 4th. 17.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Clairol0.67%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.45%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Wella Professionals and its closest rivals
- Wella Professionals vs L'Oreal: compare search popularity
- Wella Professionals vs Garnier: compare search popularity
- Wella Professionals vs Revlon: compare search popularity
- Wella Professionals vs Clairol: compare search popularity
- Wella Professionals vs Schwarzkopf: compare search popularity
- Compare Wella Professionals with any brand
Every comparison with Wella Professionals
5 comparisons
How has branded search demand for Wella Professionals changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wella Professionals worldwide fell from 18.7K to 17.5K.
- Across the 12 months ending September 2026, Wella Professionals’ share of searches among hair dye brands worldwide held steady at 0.97%.
How did search popularity change for hair dye brands worldwide in September 2026?
5 changes
In September 2026, L'Oreal gained share of searches among hair dye brands worldwide, from 52.6% to 55.6%.
In September 2026, Revlon gained share of searches among hair dye brands worldwide, from 10.6% to 11.2%.
In September 2026, Garnier lost share of searches among hair dye brands worldwide, from 34.7% to 31.1%.
Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are Wella Professionals’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Wella Professionals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wella color
- wella hair dye
Who owns Wella Professionals?
Wella Professionals is owned by Wella. Brandwave also tracks Wella, owned by the same company, worldwide.
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Is Wella Professionals your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.