L'Oreal vs Wella Professionals:Which is more popular?
In September 2026, L'Oreal had more branded searches than Wella Professionals among hair dye brands worldwide. L'Oreal had about 1 million branded searches, while Wella Professionals had 17,500. L'Oreal made up 55.6% of all hair dye brand searches we track, and Wella Professionals accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about hair dye brands, L'Oreal appeared in three of the five answers and Wella Professionals in two. L'Oreal was mentioned before Wella Professionals in every answer that named either.
Who do people search for more?
L'Oreal, about 57 searches for every 1 for Wella Professionals
Who does AI mention more?
L'Oreal, mentioned in 3 of 5 answers, Wella Professionals in 2
Who does AI recommend more?
L'Oreal, named ahead of Wella Professionals in 3 of 3 answers
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Top hair dye brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, L'Oreal was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wella Professionals was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. L'Oreal was listed before Wella Professionals in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- L'Oreal1st
Clairol2nd
Revlon3rd
Garnier4th
Schwarzkopf5th
Wella Professionals6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Clairol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Revlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- L'Oreal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Garnier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hair dye brands
5 answers
Asked ChatGPT
“Which hair dye brand should I buy?”
Asked ChatGPT
“What are the best hair dye brands?”
Asked ChatGPT
“What's the best hair dye brand for covering grey hair?”
Searched Google, AI Overview
“hair dye brands”
Searched Google, AI Overview
“best hair dye”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is L'Oreal or Wella Professionals more popular in search?
This chart shows how often people search Google for L'Oreal and Wella Professionals by name. Each line represents a brand's share of searches for all six hair dye brands we track, month by month, from English-language searches worldwide.
Share of searches by month for L'Oreal, Wella Professionals. The figures are in the table below the chart.
View monthly share of searches table
| Month | L'Oreal | Garnier | Revlon | Wella Professionals | Clairol | Schwarzkopf |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 33.2% | 12.7% | 0.97% | 0.77% | 0.51% |
| Nov 2025 | 54.9% | 29.7% | 13.5% | 0.84% | 0.66% | 0.44% |
| Dec 2025 | 54.9% | 29.7% | 13.5% | 0.84% | 0.66% | 0.44% |
| Jan 2026 | 54.8% | 29.6% | 13.5% | 0.91% | 0.66% | 0.44% |
| Feb 2026 | 56.3% | 30.4% | 11.3% | 0.86% | 0.56% | 0.56% |
| Mar 2026 | 52.6% | 34.7% | 10.6% | 0.98% | 0.52% | 0.64% |
| Apr 2026 | 53.2% | 34.1% | 10.7% | 0.99% | 0.53% | 0.53% |
| May 2026 | 53.3% | 34.2% | 10.7% | 0.82% | 0.43% | 0.53% |
| Jun 2026 | 54.2% | 34.7% | 8.9% | 0.89% | 0.54% | 0.66% |
| Jul 2026 | 53.1% | 34% | 10.7% | 0.81% | 0.53% | 0.79% |
| Aug 2026 | 52.6% | 34.7% | 10.6% | 0.92% | 0.64% | 0.52% |
| Sep 2026 | 55.6% | 31.1% | 11.2% | 0.97% | 0.67% | 0.45% |
How has the L'Oreal and Wella Professionals comparison changed over the last 12 months?
3 findings
- L'Oreal was ahead of Wella Professionals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, L'Oreal’s share of searches among hair dye brands worldwide moved from 51.8% to 55.6%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Wella Professionals’ share of searches among hair dye brands worldwide held steady at 0.97%, and its estimated monthly branded searches moved from 18.7K to 17.5K.
How did search popularity change for hair dye brands worldwide in September 2026?
1 change
In September 2026, L'Oreal gained share of searches among hair dye brands worldwide, from 52.6% to 55.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using L'Oreal’s and Wella Professionals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'Oreal
1 branded search term
- loreal
Wella Professionals
2 branded search terms
- wella color
- wella hair dye
Other head-to-heads among hair dye brands
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