Brandwave

How popular isWella Professionals?

In September 2026, people searched for Wella Professionals by name about 17,500 times worldwide, a 6.4% decrease from the previous year. These searches made up 0.97% of all global hair dye brand searches, placing Wella Professionals fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about hair dye brands, Wella Professionals appeared in two of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Wella Professionals is the fourth most searched of 6 competitors and the sixth most recommended in AI answers.

  1. L'OrealShare of searches 55.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. GarnierShare of searches 31.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. RevlonShare of searches 11.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Wella ProfessionalsShare of searches 0.97%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. ClairolShare of searches 0.67%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top hair dye brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wella Professionals was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wella Professionals is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oreal1st
  2. Clairol2nd
  3. Revlon3rd
  4. Garnier4th
  5. Schwarzkopf5th
  6. Wella Professionals6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clairol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L'Oreal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garnier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hair dye brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hair dye brands compete with Wella Professionals?

Wella Professionals against hair dye brands worldwide, by month

Share of searches by month for L'Oreal, Garnier, Revlon, Wella Professionals. The figures are in the table below the chart.

View monthly share of searches table
MonthL'OrealGarnierRevlonWella ProfessionalsClairolSchwarzkopf
Oct 202551.8%33.2%12.7%0.97%0.77%0.51%
Nov 202554.9%29.7%13.5%0.84%0.66%0.44%
Dec 202554.9%29.7%13.5%0.84%0.66%0.44%
Jan 202654.8%29.6%13.5%0.91%0.66%0.44%
Feb 202656.3%30.4%11.3%0.86%0.56%0.56%
Mar 202652.6%34.7%10.6%0.98%0.52%0.64%
Apr 202653.2%34.1%10.7%0.99%0.53%0.53%
May 202653.3%34.2%10.7%0.82%0.43%0.53%
Jun 202654.2%34.7%8.9%0.89%0.54%0.66%
Jul 202653.1%34%10.7%0.81%0.53%0.79%
Aug 202652.6%34.7%10.6%0.92%0.64%0.52%
Sep 202655.6%31.1%11.2%0.97%0.67%0.45%

  1. 1.L'Oreal

    55.6%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Garnier

    31.1%

    Held 2nd. 560K estimated branded searches, -15.2% vs prior month. Share -3.6 points.

  3. 3.Revlon

    11.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Wella Professionals

    0.97%

    Held 4th. 17.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Clairol

    0.67%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Schwarzkopf

    0.45%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Wella Professionals and its closest rivals

Every comparison with Wella Professionals

5 comparisons

How has branded search demand for Wella Professionals changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wella Professionals worldwide fell from 18.7K to 17.5K.
  • Across the 12 months ending September 2026, Wella Professionals’ share of searches among hair dye brands worldwide held steady at 0.97%.

How did search popularity change for hair dye brands worldwide in September 2026?

5 changes

  1. In September 2026, L'Oreal gained share of searches among hair dye brands worldwide, from 52.6% to 55.6%.

  2. In September 2026, Revlon gained share of searches among hair dye brands worldwide, from 10.6% to 11.2%.

  3. In September 2026, Garnier lost share of searches among hair dye brands worldwide, from 34.7% to 31.1%.

  4. Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Wella Professionals’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wella Professionals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wella color
  • wella hair dye

How the Brand Demand Index is measured

Who owns Wella Professionals?

Wella Professionals is owned by Wella. Brandwave also tracks Wella, owned by the same company, worldwide.

Do you work for Wella Professionals? To request corrections or removal please contact us via our support page and we will be happy to assist.

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