Brandwave

Clairol vs Wella Professionals:Which is more popular?

In September 2026, Wella Professionals had more branded searches than Clairol among hair dye brands worldwide. Wella Professionals had about 17,500 branded searches, while Clairol had 12,100. Wella Professionals made up 0.97% of all hair dye brand searches we track, and Clairol accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about hair dye brands, Clairol appeared in all five answers and Wella Professionals in two. Clairol was mentioned before Wella Professionals in every answer.

Among hair dye brands worldwide in September 2026

Who do people search for more?

Wella Professionals, about 45% more searches than Clairol

Wella Professionals 17.5K searchesClairol 12.1K searches

Who does AI mention more?

Clairol, mentioned in every answer we collected

Clairol in 5 of 5Wella Professionals in 2 of 5

Who does AI recommend more?

Clairol, named ahead of Wella Professionals in every answer

Clairol first in 5Wella Professionals never first

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Top hair dye brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clairol appeared in all five answers. Wella Professionals was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Clairol was listed before Wella Professionals in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oreal1st
  2. Clairol2nd
  3. Revlon3rd
  4. Garnier4th
  5. Schwarzkopf5th
  6. Wella Professionals6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clairol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L'Oreal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garnier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hair dye brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Clairol or Wella Professionals more popular in search?

This chart shows how often people search Google for Clairol and Wella Professionals by name. Each line represents a brand's share of searches for all six hair dye brands we track, month by month, from English-language searches worldwide.

Clairol and Wella Professionals among hair dye brands worldwide, by month

Share of searches by month for Wella Professionals, Clairol. The figures are in the table below the chart.

View monthly share of searches table
MonthL'OrealGarnierRevlonWella ProfessionalsClairolSchwarzkopf
Oct 202551.8%33.2%12.7%0.97%0.77%0.51%
Nov 202554.9%29.7%13.5%0.84%0.66%0.44%
Dec 202554.9%29.7%13.5%0.84%0.66%0.44%
Jan 202654.8%29.6%13.5%0.91%0.66%0.44%
Feb 202656.3%30.4%11.3%0.86%0.56%0.56%
Mar 202652.6%34.7%10.6%0.98%0.52%0.64%
Apr 202653.2%34.1%10.7%0.99%0.53%0.53%
May 202653.3%34.2%10.7%0.82%0.43%0.53%
Jun 202654.2%34.7%8.9%0.89%0.54%0.66%
Jul 202653.1%34%10.7%0.81%0.53%0.79%
Aug 202652.6%34.7%10.6%0.92%0.64%0.52%
Sep 202655.6%31.1%11.2%0.97%0.67%0.45%

How has the Clairol and Wella Professionals comparison changed over the last 12 months?

3 findings
  • Wella Professionals was ahead of Clairol in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clairol’s share of searches among hair dye brands worldwide moved from 0.77% to 0.67%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Wella Professionals’ share of searches among hair dye brands worldwide held steady at 0.97%, and its estimated monthly branded searches moved from 18.7K to 17.5K.

How did search popularity change for hair dye brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Clairol’s and Wella Professionals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clairol

1 branded search term

  • clairol hair dye

Wella Professionals

2 branded search terms

  • wella color
  • wella hair dye

How the Brand Demand Index is measured

Other head-to-heads among hair dye brands

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