Brandwave

Garnier vs Wella Professionals:Which is more popular?

In September 2026, Garnier had more branded searches than Wella Professionals among hair dye brands worldwide. Garnier had about 560,000 branded searches, while Wella Professionals had 17,500. Garnier made up 31.1% of all hair dye brand searches we track, and Wella Professionals accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about hair dye brands, Garnier and Wella Professionals each appeared in two of the five answers. Garnier and Wella Professionals were each mentioned first in one of the two answers that named either.

Among hair dye brands worldwide in September 2026

Who do people search for more?

Garnier, about 32 searches for every 1 for Wella Professionals

Garnier 560K searchesWella Professionals 17.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Garnier in 2 of 5Wella Professionals in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Garnier first in 1Wella Professionals first in 1

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Top hair dye brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garnier and Wella Professionals were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Garnier and Wella Professionals were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oreal1st
  2. Clairol2nd
  3. Revlon3rd
  4. Garnier4th
  5. Schwarzkopf5th
  6. Wella Professionals6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clairol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L'Oreal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garnier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hair dye brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Garnier or Wella Professionals more popular in search?

This chart shows how often people search Google for Garnier and Wella Professionals by name. Each line represents a brand's share of searches for all six hair dye brands we track, month by month, from English-language searches worldwide.

Garnier and Wella Professionals among hair dye brands worldwide, by month

Share of searches by month for Garnier, Wella Professionals. The figures are in the table below the chart.

View monthly share of searches table
MonthL'OrealGarnierRevlonWella ProfessionalsClairolSchwarzkopf
Oct 202551.8%33.2%12.7%0.97%0.77%0.51%
Nov 202554.9%29.7%13.5%0.84%0.66%0.44%
Dec 202554.9%29.7%13.5%0.84%0.66%0.44%
Jan 202654.8%29.6%13.5%0.91%0.66%0.44%
Feb 202656.3%30.4%11.3%0.86%0.56%0.56%
Mar 202652.6%34.7%10.6%0.98%0.52%0.64%
Apr 202653.2%34.1%10.7%0.99%0.53%0.53%
May 202653.3%34.2%10.7%0.82%0.43%0.53%
Jun 202654.2%34.7%8.9%0.89%0.54%0.66%
Jul 202653.1%34%10.7%0.81%0.53%0.79%
Aug 202652.6%34.7%10.6%0.92%0.64%0.52%
Sep 202655.6%31.1%11.2%0.97%0.67%0.45%

How has the Garnier and Wella Professionals comparison changed over the last 12 months?

3 findings
  • Garnier was ahead of Wella Professionals in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Garnier’s share of searches among hair dye brands worldwide moved from 33.2% to 31.1%, and its estimated monthly branded searches moved from 641K to 560K.
  • Across the 12 months ending September 2026, Wella Professionals’ share of searches among hair dye brands worldwide held steady at 0.97%, and its estimated monthly branded searches moved from 18.7K to 17.5K.

How did search popularity change for hair dye brands worldwide in September 2026?

1 change

  1. In September 2026, Garnier lost share of searches among hair dye brands worldwide, from 34.7% to 31.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Garnier’s and Wella Professionals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garnier

2 branded search terms

  • garnier
  • garnier hair colour

Wella Professionals

2 branded search terms

  • wella color
  • wella hair dye

How the Brand Demand Index is measured

Other head-to-heads among hair dye brands

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