How popular isWeleda in search?
In September 2026, there were an estimated 228K branded searches for Weleda worldwide which is down 29.4% over the last 12 months. Weleda holds 6.8% estimated Share of Search among baby shampoo worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cetaphil61.2%
Mustela12.7%Aveeno10%
Johnson's9%
Weleda6.8%
Childs Farm0.3%
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Where does Weleda compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby shampoo | 5th of 6 | 6.8% | Shown below |
| Baby skincare brands | 2nd of 5 | 32.4% | Show ranking |
Which baby shampoo compete with Weleda?
Share of Search by month for Cetaphil, Mustela, Aveeno, Johnson's, Weleda. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Mustela | Aveeno | Johnson's | Weleda | Childs Farm |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 11.5% | 9.4% | 10.5% | 9.2% | 0.28% |
| Nov 2025 | 63% | 10.7% | 9.5% | 7.9% | 8.5% | 0.32% |
| Dec 2025 | 62.3% | 10.1% | 11% | 8.7% | 7.7% | 0.28% |
| Jan 2026 | 62.4% | 11.2% | 9.7% | 7.9% | 8.6% | 0.32% |
| Feb 2026 | 61.3% | 12.2% | 9.2% | 8.9% | 8.1% | 0.29% |
| Mar 2026 | 61.4% | 12% | 10.1% | 8.5% | 7.7% | 0.34% |
| Apr 2026 | 61.3% | 12.1% | 10.1% | 8.5% | 7.7% | 0.34% |
| May 2026 | 59.4% | 13% | 9.8% | 9.1% | 8.3% | 0.37% |
| Jun 2026 | 59.4% | 13% | 9.9% | 9.2% | 8.3% | 0.3% |
| Jul 2026 | 61.5% | 12.8% | 9.9% | 8.9% | 6.7% | 0.29% |
| Aug 2026 | 61.5% | 12.8% | 9.9% | 8.9% | 6.7% | 0.29% |
| Sep 2026 | 61.2% | 12.7% | 10% | 9% | 6.8% | 0.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 2M | -2% | -0.3 points | |
| 2, held 2nd | 12.7% | 424K | -2.1% | -0.1 points | |
| 3, held 3rd | 10% | 336K | 0% | +0.1 points | |
| 4, held 4th | 9% | 301K | +0.03% | +0.1 points | |
| 5, held 5th | 6.8% | 228K | 0% | +0.1 points | |
| 6, held 6th | 0.3% | 9.9K | 0% | 0 points |
1.
Cetaphil61.2%
Held 1st. 2M estimated branded searches, -2% vs prior month. Share -0.3 points.
2.
Mustela12.7%
Held 2nd. 424K estimated branded searches, -2.1% vs prior month. Share -0.1 points.
3.
10%
Held 3rd. 336K estimated branded searches, 0% vs prior month. Share +0.1 points.
9%
Held 4th. 301K estimated branded searches, +0.03% vs prior month. Share +0.1 points.
5.
Weleda6.8%
Held 5th. 228K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.3%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Weleda and its closest rivals
Every comparison with Weleda
8 comparisons
How has branded search demand for Weleda changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Weleda worldwide fell from 323K to 228K.
- Across the 12 months ending September 2026, Weleda’s estimated Share of Search among baby shampoo worldwide decreased from 9.2% to 6.8%.
- Across the 12 months ending September 2026, Weleda’s estimated Share of Search among baby shampoo worldwide peaked at 9.2% in October 2025 and was lowest at 6.7% in July 2026.
How did search popularity change for baby shampoo worldwide in September 2026?
2 changes
Estimated monthly branded searches for Weleda worldwide fell 29.4% over 12 measured months, from 323K to 228K in September 2026.
Estimated monthly branded searches for Johnson's worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How is Weleda measured?
Brandwave collects information about searches that people make online using Weleda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- weleda
- weleda baby
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