How popular isWallpaper Direct?
In September 2026, people searched for Wallpaper Direct by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 5.6% of all global wallpaper searches, placing Wallpaper Direct fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about wallpaper, Wallpaper Direct appeared in one of the five answers and was the joint most recommended of the nine.
Wallpaper Direct is the fifth most searched of 9 competitors and the joint most recommended in AI answers.
Farrow & BallShare of searches 52.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SpoonflowerShare of searches 18.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- SandersonShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
I Love WallpaperShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Wallpaper DirectShare of searches 5.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 1st
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Top wallpaper in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wallpaper Direct was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wallpaper Direct is the joint most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spoonflower3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wallpaper Direct1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Graham & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cole & Son1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Farrow & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sanderson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- I Love Wallpaper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arthouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Superfresco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wallpaper
5 answers
Asked ChatGPT
“Which wallpaper should I buy?”
Asked ChatGPT
“What are the best wallpaper brands?”
Asked ChatGPT
“What's the best wallpaper for bedrooms?”
Searched Google, AI Overview
“wallpaper”
Searched Google, AI Overview
“peel and stick wallpaper”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which wallpaper compete with Wallpaper Direct?
Share of searches by month for Farrow & Ball, Spoonflower, Sanderson, I Love Wallpaper, Wallpaper Direct, Graham & Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farrow & Ball | Spoonflower | Sanderson | I Love Wallpaper | Wallpaper Direct | Graham & Brown | Cole & Son | Arthouse | Superfresco |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 16.5% | 7.4% | 7.4% | 6.1% | 2.9% | 1.4% | 0.43% | 0.54% |
| Nov 2025 | 54.1% | 19% | 7% | 7% | 5.7% | 4.6% | 1.7% | 0.41% | 0.5% |
| Dec 2025 | 49.6% | 21.3% | 11.6% | 6.4% | 5.2% | 3.2% | 1.6% | 0.38% | 0.68% |
| Jan 2026 | 52.7% | 18.7% | 8.4% | 8.4% | 6.9% | 2.8% | 1.3% | 0.4% | 0.4% |
| Feb 2026 | 51.8% | 18.2% | 8.2% | 10% | 6.7% | 2.6% | 1.6% | 0.48% | 0.48% |
| Mar 2026 | 50.6% | 21.8% | 8% | 8% | 6.5% | 2.5% | 1.5% | 0.39% | 0.58% |
| Apr 2026 | 52.4% | 22.6% | 8.3% | 6.8% | 5.5% | 2.3% | 1.4% | 0.4% | 0.48% |
| May 2026 | 50.3% | 21.6% | 9.7% | 6.5% | 6.5% | 2.7% | 1.6% | 0.47% | 0.57% |
| Jun 2026 | 52% | 22.3% | 8.2% | 6.7% | 5.5% | 2.7% | 1.6% | 0.39% | 0.49% |
| Jul 2026 | 50.6% | 21.8% | 9.8% | 6.6% | 6.6% | 2.2% | 1.6% | 0.38% | 0.57% |
| Aug 2026 | 54.6% | 19.3% | 8.7% | 7.1% | 5.8% | 2.4% | 1.2% | 0.42% | 0.51% |
| Sep 2026 | 52.2% | 18.5% | 12.4% | 6.8% | 5.6% | 2.3% | 1.4% | 0.49% | 0.49% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 311K | 0% | -2.4 points | |
| 2, held 2nd | 18.5% | 110K | 0% | -0.9 points | |
| 3, held 3rd | 12.4% | 74K | +49.5% | +3.7 points | |
| 4, held 4th | 6.8% | 40.5K | 0% | -0.3 points | |
| 5, held 5th | 5.6% | 33.1K | 0% | -0.3 points | |
| 6, held 6th | 2.3% | 13.5K | 0% | -0.1 points | |
| 7, held 7th | 1.4% | 8.1K | +21.1% | +0.2 points | |
| 8, moved from 9th to 8th | 0.49% | 2.9K | +20.8% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.49% | 2.9K | 0% | 0 pointsmoved from 8th to 9th |
52.2%
Held 1st. 311K estimated branded searches, 0% vs prior month. Share -2.4 points.
18.5%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.
12.4%
Held 3rd. 74K estimated branded searches, +49.5% vs prior month. Share +3.7 points.
6.8%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.6%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.3%
Held 6th. 13.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.4%
Held 7th. 8.1K estimated branded searches, +21.1% vs prior month. Share +0.2 points.
8.
Arthouse0.49%
Moved from 9th to 8th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.
0.49%
Moved from 8th to 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Wallpaper Direct and its closest rivals
Every comparison with Wallpaper Direct
8 comparisons
How has branded search demand for Wallpaper Direct changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wallpaper Direct worldwide fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Wallpaper Direct’s share of searches among wallpaper worldwide decreased from 6.1% to 5.6%.
- Across the 12 months ending September 2026, Wallpaper Direct’s share of searches among wallpaper worldwide peaked at 6.9% in January 2026 and was lowest at 5.2% in December 2025.
How did search popularity change for wallpaper worldwide in September 2026?
6 changes
In September 2026, Sanderson gained share of searches among wallpaper worldwide, from 8.7% to 12.4%.
In September 2026, Farrow & Ball lost share of searches among wallpaper worldwide, from 54.6% to 52.2%.
In September 2026, Spoonflower lost share of searches among wallpaper worldwide, from 19.3% to 18.5%.
In September 2026, Arthouse rose from 9th to 8th among wallpaper worldwide.
In September 2026, Superfresco fell from 8th to 9th among wallpaper worldwide.
Estimated monthly branded searches for Graham & Brown worldwide fell 29.7% over 12 measured months, from 19.2K to 13.5K in September 2026.
How are Wallpaper Direct’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wallpaper Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wallpaper direct
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