Brandwave

How popular isVanguard in search?

In August 2026, there were an estimated 2.7M branded searches for Vanguard worldwide which held steady over the last 11 months. Vanguard holds 98.3% estimated Share of Search among tripod head brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vanguard98.3%
  2. Manfrotto0.97%
  3. Benro0.19%
  4. Gitzo0.19%
  5. Really Right Stuff0.19%
  6. Sirui0.19%
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Which tripod head brands compete with Vanguard?

Vanguard against tripod head brands worldwide, by month

Share of Search by month for Vanguard. The figures are in the table below the chart.

View monthly share of search table
MonthVanguardManfrottoBenroGitzoReally Right StuffSirui
Oct 202597.7%1.4%0.24%0.19%0.24%0.24%
Nov 202597.1%1.8%0.29%0.29%0.29%0.29%
Dec 202597.9%1.2%0.24%0.24%0.24%0.24%
Jan 202698.3%0.97%0.19%0.19%0.19%0.19%
Feb 202698%1.2%0.24%0.19%0.19%0.19%
Mar 202697.7%1.4%0.24%0.19%0.19%0.19%
Apr 202698.4%0.97%0.16%0.16%0.16%0.16%
May 202698%1.2%0.19%0.19%0.19%0.19%
Jun 202698.3%0.97%0.19%0.19%0.19%0.16%
Jul 202697.9%1.2%0.24%0.24%0.24%0.24%
Aug 202698.3%0.97%0.19%0.19%0.19%0.19%
Sep 2026——————

  1. 1.Vanguard

    98.3%

    Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  2. 2.Manfrotto

    0.97%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Benro

    0.19%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gitzo

    0.19%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Really Right Stuff

    0.19%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sirui

    0.19%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vanguard and its closest rivals

Every comparison with Vanguard

How has branded search demand for Vanguard changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vanguard worldwide held steady at 2.7M.
  • Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among tripod head brands worldwide increased from 97.7% to 98.3%.
  • Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among tripod head brands worldwide peaked at 98.4% in April 2026 and was lowest at 97.1% in November 2025.

How did search popularity change for tripod head brands worldwide in August 2026?

  1. Estimated monthly branded searches for Manfrotto worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Benro worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Really Right Stuff worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Sirui worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Vanguard compete?

Vanguard is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Financial advisers2nd of 632.9%Show ranking
Investment platforms1st of 565.1%Show ranking
Tripods1st of 696.7%Show ranking
Tripod head brands1st of 698.3%Shown above

How is Vanguard measured?

Brandwave collects information about searches that people make online using Vanguard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vanguard

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How the Brand Demand Index is measured

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