Brandwave

Sirui vs Vanguard:Which is more popular by branded search?

In August 2026, Vanguard had more branded searches than Sirui among tripods worldwide. Vanguard was estimated to have 2.7M branded searches compared to Sirui’s 5.4K, and held a 96.7% Share of Search versus Sirui’s 0.19%. These are worldwide searches for English-language branded terms.

Share of Search among tripods worldwide in August 2026Which is more popular in search, Sirui or Vanguard?
Sirui0.19%5.4K searches
vs
Vanguard96.7%2.7M searches

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Which is more popular in search, Sirui or Vanguard?

Compare the tripods people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sirui and Vanguard among tripods worldwide, by month

Share of Search by month for Vanguard, Sirui. The figures are in the table below the chart.

View monthly share of search table
MonthVanguardJobyManfrottoBenroGitzoSirui
Oct 202594.8%3.1%1.4%0.23%0.19%0.23%
Nov 202594.9%2.6%1.7%0.28%0.28%0.28%
Dec 202596.4%1.7%1.2%0.23%0.23%0.23%
Jan 202696.7%1.7%0.96%0.19%0.19%0.19%
Feb 202696.1%2.1%1.2%0.23%0.19%0.19%
Mar 202695.9%2.1%1.4%0.23%0.19%0.19%
Apr 202696.5%2.1%0.95%0.16%0.16%0.16%
May 202695.1%3.1%1.1%0.19%0.19%0.19%
Jun 202696.4%2.1%0.95%0.19%0.19%0.15%
Jul 202696%2.1%1.2%0.23%0.23%0.23%
Aug 202696.7%1.7%0.96%0.19%0.19%0.19%
Sep 2026——————

How has the Sirui and Vanguard comparison changed over the last 12 months?

  • Vanguard was ahead of Sirui in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Sirui’s estimated Share of Search among tripods worldwide moved from 0.23% to 0.19%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among tripods worldwide moved from 94.8% to 96.7%, and its estimated monthly branded searches held steady at 2.7M.

How did search popularity change for tripods worldwide in August 2026?

  1. In August 2026, Vanguard gained estimated Share of Search among tripods worldwide, from 96% to 96.7%.

  2. Estimated monthly branded searches for Sirui worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Sirui’s and Vanguard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sirui

1 branded search term

  • sirui tripod

Vanguard

1 branded search term

  • vanguard

How the Brand Demand Index is measured

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