How popular isVanguard in search?
In August 2026, there were an estimated 2.7M branded searches for Vanguard worldwide which held steady over the last 11 months. Vanguard holds 96.7% estimated Share of Search among tripods worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tripods compete with Vanguard?
Share of Search by month for Vanguard. The figures are in the table below the chart.
View monthly share of search table
| Month | Vanguard | Joby | Manfrotto | Benro | Gitzo | Sirui |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.8% | 3.1% | 1.4% | 0.23% | 0.19% | 0.23% |
| Nov 2025 | 94.9% | 2.6% | 1.7% | 0.28% | 0.28% | 0.28% |
| Dec 2025 | 96.4% | 1.7% | 1.2% | 0.23% | 0.23% | 0.23% |
| Jan 2026 | 96.7% | 1.7% | 0.96% | 0.19% | 0.19% | 0.19% |
| Feb 2026 | 96.1% | 2.1% | 1.2% | 0.23% | 0.19% | 0.19% |
| Mar 2026 | 95.9% | 2.1% | 1.4% | 0.23% | 0.19% | 0.19% |
| Apr 2026 | 96.5% | 2.1% | 0.95% | 0.16% | 0.16% | 0.16% |
| May 2026 | 95.1% | 3.1% | 1.1% | 0.19% | 0.19% | 0.19% |
| Jun 2026 | 96.4% | 2.1% | 0.95% | 0.19% | 0.19% | 0.15% |
| Jul 2026 | 96% | 2.1% | 1.2% | 0.23% | 0.23% | 0.23% |
| Aug 2026 | 96.7% | 1.7% | 0.96% | 0.19% | 0.19% | 0.19% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.7% | 2.7M | +22.3% | +0.7 points | |
| 2, held 2nd | 1.7% | 49.5K | 0% | -0.4 points | |
| 3, held 3rd | 0.96% | 27.1K | 0% | -0.2 points | |
| 4, held 4th | 0.19% | 5.4K | 0% | 0 points | |
| 5, held 5th | 0.19% | 5.4K | 0% | 0 points | |
| 6, held 6th | 0.19% | 5.4K | 0% | 0 points |
1.
Vanguard
96.7%
Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +0.7 points.
2.
Joby1.7%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.96%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Benro
0.19%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Gitzo
0.19%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.Sirui
0.19%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Vanguard and its closest rivals
How has branded search demand for Vanguard changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vanguard worldwide held steady at 2.7M.
- Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among tripods worldwide increased from 94.8% to 96.7%.
- Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among tripods worldwide peaked at 96.7% in January 2026 and was lowest at 94.8% in October 2025.
How did search popularity change for tripods worldwide in August 2026?
5 changes
In August 2026, Vanguard gained estimated Share of Search among tripods worldwide, from 96% to 96.7%.
Joby’s estimated Share of Search among tripods worldwide has lost ground for 3 months in a row, from 3.1% to 1.7% in August 2026.
Estimated monthly branded searches for Manfrotto worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
Estimated monthly branded searches for Benro worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Estimated monthly branded searches for Sirui worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Where does Vanguard compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Financial advisers | 2nd of 6 | 33.4% | Show ranking |
| Investment platforms | 1st of 5 | 65.1% | Show ranking |
| Tripods | 1st of 6 | 96.7% | Shown above |
How is Vanguard measured?
Brandwave collects information about searches that people make online using Vanguard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vanguard
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Is Vanguard your brand?
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