How popular isJoby in search?
In August 2026, there were an estimated 49.5K branded searches for Joby worldwide which is down 45.3% over the last 11 months. Joby holds 1.7% estimated Share of Search among tripods worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tripods compete with Joby?
Share of Search by month for Vanguard, Joby. The figures are in the table below the chart.
View monthly share of search table
| Month | Vanguard | Joby | Manfrotto | Benro | Gitzo | Sirui |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.8% | 3.1% | 1.4% | 0.23% | 0.19% | 0.23% |
| Nov 2025 | 94.9% | 2.6% | 1.7% | 0.28% | 0.28% | 0.28% |
| Dec 2025 | 96.4% | 1.7% | 1.2% | 0.23% | 0.23% | 0.23% |
| Jan 2026 | 96.7% | 1.7% | 0.96% | 0.19% | 0.19% | 0.19% |
| Feb 2026 | 96.1% | 2.1% | 1.2% | 0.23% | 0.19% | 0.19% |
| Mar 2026 | 95.9% | 2.1% | 1.4% | 0.23% | 0.19% | 0.19% |
| Apr 2026 | 96.5% | 2.1% | 0.95% | 0.16% | 0.16% | 0.16% |
| May 2026 | 95.1% | 3.1% | 1.1% | 0.19% | 0.19% | 0.19% |
| Jun 2026 | 96.4% | 2.1% | 0.95% | 0.19% | 0.19% | 0.15% |
| Jul 2026 | 96% | 2.1% | 1.2% | 0.23% | 0.23% | 0.23% |
| Aug 2026 | 96.7% | 1.7% | 0.96% | 0.19% | 0.19% | 0.19% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.7% | 2.7M | +22.3% | +0.7 points | |
| 2, held 2nd | 1.7% | 49.5K | 0% | -0.4 points | |
| 3, held 3rd | 0.96% | 27.1K | 0% | -0.2 points | |
| 4, held 4th | 0.19% | 5.4K | 0% | 0 points | |
| 5, held 5th | 0.19% | 5.4K | 0% | 0 points | |
| 6, held 6th | 0.19% | 5.4K | 0% | 0 points |
1.
Vanguard
96.7%
Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +0.7 points.
2.
Joby1.7%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.96%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Benro
0.19%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Gitzo
0.19%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.Sirui
0.19%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Joby and its closest rivals
How has branded search demand for Joby changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Joby worldwide fell from 90.5K to 49.5K.
- Across the 11 months ending August 2026, Joby’s estimated Share of Search among tripods worldwide decreased from 3.1% to 1.7%.
- Across the 11 months ending August 2026, Joby’s estimated Share of Search among tripods worldwide peaked at 3.1% in May 2026 and was lowest at 1.7% in December 2025.
How did search popularity change for tripods worldwide in August 2026?
5 changes
In August 2026, Vanguard gained estimated Share of Search among tripods worldwide, from 96% to 96.7%.
Joby’s estimated Share of Search among tripods worldwide has lost ground for 3 months in a row, from 3.1% to 1.7% in August 2026.
Estimated monthly branded searches for Manfrotto worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
Estimated monthly branded searches for Benro worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Estimated monthly branded searches for Sirui worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Where does Joby compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tripods | 2nd of 6 | 1.7% | Shown above |
| Camera strap brands | 3rd of 6 | 2.4% | Show ranking |
How is Joby measured?
Brandwave collects information about searches that people make online using Joby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- joby
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Is Joby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.