Brandwave

Tripods:Which brands are most popular in search?

In August 2026, Vanguard was the most searched among tripods worldwide, with an estimated 2.7M branded searches and 96.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vanguard96.7%
  2. Joby1.7%
  3. Manfrotto0.96%
  4. Benro0.19%
  5. Gitzo0.19%
  6. Sirui0.19%

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Share of SearchLeaderboard

Compare the tripods people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tripods worldwide, by month

Share of Search by month for Vanguard. The figures are in the table below the chart.

View monthly share of search table
MonthVanguardJobyManfrottoBenroGitzoSirui
Oct 202594.8%3.1%1.4%0.23%0.19%0.23%
Nov 202594.9%2.6%1.7%0.28%0.28%0.28%
Dec 202596.4%1.7%1.2%0.23%0.23%0.23%
Jan 202696.7%1.7%0.96%0.19%0.19%0.19%
Feb 202696.1%2.1%1.2%0.23%0.19%0.19%
Mar 202695.9%2.1%1.4%0.23%0.19%0.19%
Apr 202696.5%2.1%0.95%0.16%0.16%0.16%
May 202695.1%3.1%1.1%0.19%0.19%0.19%
Jun 202696.4%2.1%0.95%0.19%0.19%0.15%
Jul 202696%2.1%1.2%0.23%0.23%0.23%
Aug 202696.7%1.7%0.96%0.19%0.19%0.19%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Vanguard

    96.7%

    Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  2. 2.Joby

    1.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Manfrotto

    0.96%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Benro

    0.19%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gitzo

    0.19%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sirui

    0.19%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tripods worldwide?

In August 2026, Vanguard was the most searched among tripods worldwide, with an estimated 2.7M branded searches and 96.7% estimated Share of Search within this set. Joby is in 2nd place, 95 percentage points behind at 1.7% Share of Search.

Global tripods, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vanguard94.8% → 96.7%96.7%Jan 202694.8%Oct 20251st
Joby3.1% → 1.7%3.1%May 20261.7%Dec 20252nd
Manfrotto1.4% → 0.96%1.7%Nov 20250.95%Apr 20263rd
Benro0.23% → 0.19%0.28%Nov 20250.16%Apr 20264th
Gitzo0.19%0.28%Nov 20250.16%Apr 20266th → 5th
Sirui0.23% → 0.19%0.28%Nov 20250.15%Jun 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among tripods worldwide increased from 94.8% to 96.7%.
  • Across the 11 months ending August 2026, Joby’s estimated Share of Search among tripods worldwide decreased from 3.1% to 1.7%.
  • Across the 11 months ending August 2026, Vanguard’s estimated Share of Search among tripods worldwide peaked at 96.7% in January 2026 and was lowest at 94.8% in October 2025.
  • Across the 11 months ending August 2026, Joby’s estimated Share of Search among tripods worldwide peaked at 3.1% in May 2026 and was lowest at 1.7% in December 2025.
  • Across the 11 months ending August 2026, Gitzo rose from 6th to 5th among tripods worldwide.
  • Across the 11 months ending August 2026, Sirui fell from 5th to 6th among tripods worldwide.
  • Across the 11 months ending August 2026, Manfrotto and Benro held steady: their estimated Share of Search among tripods worldwide each moved less than 0.5 percentage points.

How did search popularity change for tripods worldwide in August 2026?

  1. In August 2026, Vanguard gained estimated Share of Search among tripods worldwide, from 96% to 96.7%.

  2. Joby’s estimated Share of Search among tripods worldwide has lost ground for 3 months in a row, from 3.1% to 1.7% in August 2026.

  3. Estimated monthly branded searches for Manfrotto worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Benro worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Sirui worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

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