Brandwave

How popular isUpLead?

In September 2026, people searched for UpLead by name about 5,400 times worldwide, a 63.5% decrease from the previous year. These searches made up 0.72% of all global B2B contact data provider searches, placing UpLead fifth out of six providers. When we asked both ChatGPT and Google AI Overviews about B2B contact data providers, UpLead appeared in three of the five answers and was the joint fourth most recommended of the six.

Search and AI answers in September 2026

UpLead is the fifth most searched of 6 competitors and the joint fourth most recommended in AI answers.

  1. ApolloShare of searches 41.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ZoomInfoShare of searches 26.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. LushaShare of searches 26.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. CognismShare of searches 3.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. UpLeadShare of searches 0.72%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top B2B contact data providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UpLead was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. UpLead is the joint fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. ZoomInfo2nd
  3. Cognism3rd
  4. Lusha4th
  5. UpLead4th
  6. Clay6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cognism5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lusha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpLead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about B2B contact data providers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which B2B contact data providers compete with UpLead?

UpLead against B2B contact data providers worldwide, by month

Share of searches by month for Apollo, ZoomInfo, Lusha, Cognism, UpLead. The figures are in the table below the chart.

View monthly share of searches table
MonthApolloZoomInfoLushaCognismUpLeadClay
Oct 202526%36.1%29.5%5.9%2.2%0.36%
Nov 202532%30.4%30.4%5%1.8%0.37%
Dec 202530.3%35.1%28.7%3.9%1.7%0.34%
Jan 202630%34.8%28.4%4.7%1.7%0.35%
Feb 202630.1%34.9%28.5%4.7%1.4%0.35%
Mar 202636.4%35%23.3%3.8%1.1%0.29%
Apr 202641.1%32.5%21.7%3.6%0.87%0.27%
May 202639.3%30.8%25.2%3.4%1%0.31%
Jun 202634.6%33%26.9%3.6%1.6%0.26%
Jul 202634.9%33.2%27.1%3.7%0.89%0.27%
Aug 202639.5%30.7%25.2%3.4%0.82%0.38%
Sep 202641.8%26.8%26.7%3.6%0.72%0.33%

  1. 1.Apollo

    41.8%

    Held 1st. 314K estimated branded searches, +21.5% vs prior month. Share +2.3 points.

  2. 2.ZoomInfo

    26.8%

    Held 2nd. 201K estimated branded searches, -0.02% vs prior month. Share -3.9 points.

  3. 3.Lusha

    26.7%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.6 points.

  4. 4.Cognism

    3.6%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  5. 5.UpLead

    0.72%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Clay

    0.33%

    Held 6th. 2.5K estimated branded searches, -0.8% vs prior month. Share -0.1 points.

Compare popularity between UpLead and its closest rivals

Every comparison with UpLead

5 comparisons

How has branded search demand for UpLead changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for UpLead worldwide fell from 14.8K to 5.4K.
  • Across the 12 months ending September 2026, UpLead’s share of searches among B2B contact data providers worldwide decreased from 2.2% to 0.72%.

How did search popularity change for B2B contact data providers worldwide in September 2026?

5 changes

  1. In September 2026, Apollo gained share of searches among B2B contact data providers worldwide, from 39.5% to 41.8%.

  2. In September 2026, Lusha gained share of searches among B2B contact data providers worldwide, from 25.2% to 26.7%.

  3. In September 2026, ZoomInfo lost share of searches among B2B contact data providers worldwide, from 30.7% to 26.8%.

  4. UpLead’s share of searches among B2B contact data providers worldwide has lost ground for 3 months in a row, from 1.6% to 0.72% in September 2026.

  5. Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

How are UpLead’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using UpLead’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uplead

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How the Brand Demand Index is measured

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