Brandwave

How popular isTweezerman in search?

In September 2026, there were an estimated 40.5K branded searches for Tweezerman worldwide which held steady over the last 12 months. Tweezerman holds 4.1% estimated Share of Search among eyebrow tools brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. NYX55.1%
  2. Anastasia Beverly Hills16.5%
  3. e.l.f.16.5%
  4. Essence7.4%
  5. Tweezerman4.1%
  6. Benefit0.44%
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Where does Tweezerman compete?

Tweezerman is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Eyebrow tools brands5th of 64.1%Shown below
Eyelash curler brands4th of 65.1%Show ranking
Nail clippers brands3rd of 310.7%Show ranking

Which eyebrow tools brands compete with Tweezerman?

Tweezerman against eyebrow tools brands worldwide, by month

Share of Search by month for NYX, Anastasia Beverly Hills, e.l.f., Essence, Tweezerman. The figures are in the table below the chart.

View monthly share of search table
MonthNYXAnastasia Beverly Hillse.l.f.EssenceTweezermanBenefit
Oct 202552.8%23.6%15.8%4.3%3.2%0.42%
Nov 202561.3%18.5%12.3%3.7%3.7%0.5%
Dec 202559.2%17.7%14.4%3.9%4.3%0.47%
Jan 202663.4%15.5%12.7%4.2%3.8%0.42%
Feb 202663.3%15.5%12.7%4.2%3.8%0.51%
Mar 202660.2%14.8%14.8%5.4%4.4%0.48%
Apr 202661%15%15%4.9%3.7%0.49%
May 202659.1%14.5%17.6%4.8%3.6%0.47%
Jun 202662.7%12.6%15.4%5.2%3.8%0.41%
Jul 202660.7%14.9%14.9%5.4%3.7%0.4%
Aug 202660.2%14.8%14.8%5.4%4.4%0.39%
Sep 202655.1%16.5%16.5%7.4%4.1%0.44%

  1. 1.NYX

    55.1%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -5.2 points.

  2. 2.Anastasia Beverly Hills

    16.5%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.e.l.f.

    16.5%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Essence

    7.4%

    Held 4th. 73.6K estimated branded searches, +22.3% vs prior month. Share +2 points.

  5. 5.Tweezerman

    4.1%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Benefit

    0.44%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tweezerman and its closest rivals

Every comparison with Tweezerman

How has branded search demand for Tweezerman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tweezerman worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Tweezerman’s estimated Share of Search among eyebrow tools brands worldwide increased from 3.2% to 4.1%.
  • Across the 12 months ending September 2026, Tweezerman’s estimated Share of Search among eyebrow tools brands worldwide peaked at 4.4% in August 2026 and was lowest at 3.2% in October 2025.

How did search popularity change for eyebrow tools brands worldwide in September 2026?

  1. In September 2026, Essence gained estimated Share of Search among eyebrow tools brands worldwide, from 5.4% to 7.4%.

  2. In September 2026, Anastasia Beverly Hills gained estimated Share of Search among eyebrow tools brands worldwide, from 14.8% to 16.5%.

  3. In September 2026, e.l.f. gained estimated Share of Search among eyebrow tools brands worldwide, from 14.8% to 16.5%.

  4. In September 2026, NYX lost estimated Share of Search among eyebrow tools brands worldwide, from 60.2% to 55.1%.

  5. Estimated monthly branded searches for Benefit worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How is Tweezerman measured?

Brandwave collects information about searches that people make online using Tweezerman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tweezerman

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How the Brand Demand Index is measured

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