How popular isTroll and Toad in search?
In August 2026, there were an estimated 18.1K branded searches for Troll and Toad worldwide which is down 55.3% over the last 11 months. Troll and Toad holds 0.62% estimated Share of Search among trading card shops worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
TCGplayer94.1%
Star City Games3.1%
CoolStuffInc1.4%
Cardmarket0.76%
Troll and Toad0.62%
Channel Fireball0.07%
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Which trading card shops compete with Troll and Toad?
Share of Search by month for TCGplayer, Star City Games, Troll and Toad. The figures are in the table below the chart.
View monthly share of search table
| Month | TCGplayer | Star City Games | CoolStuffInc | Cardmarket | Troll and Toad | Channel Fireball |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.6% | 3.1% | 1.7% | 0.92% | 1.7% | 0.08% |
| Nov 2025 | 91.3% | 3.7% | 1.7% | 1.7% | 1.7% | 0.1% |
| Dec 2025 | 90.9% | 3.7% | 1.6% | 2% | 1.6% | 0.08% |
| Jan 2026 | 90.5% | 3.7% | 1.6% | 2.4% | 1.6% | 0.12% |
| Feb 2026 | 90.8% | 3.7% | 1.6% | 2.5% | 1.3% | 0.08% |
| Mar 2026 | 92% | 3% | 1.4% | 2.5% | 1.1% | 0.05% |
| Apr 2026 | 91.9% | 3% | 1.4% | 2.5% | 1.1% | 0.08% |
| May 2026 | 92.1% | 3% | 1.4% | 2.5% | 0.91% | 0.05% |
| Jun 2026 | 93.1% | 3.1% | 1.4% | 1.7% | 0.75% | 0.05% |
| Jul 2026 | 94.1% | 3.1% | 1.4% | 0.76% | 0.62% | 0.04% |
| Aug 2026 | 94.1% | 3.1% | 1.4% | 0.76% | 0.62% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.1% | 2.7M | 0% | 0 points | |
| 2, held 2nd | 3.1% | 90.5K | 0% | 0 points | |
| 3, held 3rd | 1.4% | 40.5K | 0% | 0 points | |
| 4, held 4th | 0.76% | 22.2K | 0% | 0 points | |
| 5, held 5th | 0.62% | 18.1K | 0% | 0 points | |
| 6, held 6th | 0.07% | 1.9K | +46.2% | 0 points |
94.1%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
3.1%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.76%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
0.62%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.07%
Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.
Compare search popularity between Troll and Toad and its closest rivals
- Troll and Toad vs Star City Games: compare search popularity
- Troll and Toad vs CoolStuffInc: compare search popularity
- Troll and Toad vs Cardmarket: compare search popularity
- Troll and Toad vs Channel Fireball: compare search popularity
- Compare Troll and Toad with any brand
How has branded search demand for Troll and Toad changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Troll and Toad worldwide fell from 40.5K to 18.1K.
- Across the 11 months ending August 2026, Troll and Toad’s estimated Share of Search among trading card shops worldwide decreased from 1.7% to 0.62%.
- Across the 11 months ending August 2026, Troll and Toad fell from 4th to 5th among trading card shops worldwide.
How did search popularity change for trading card shops worldwide in August 2026?
4 changes
Cardmarket’s estimated Share of Search among trading card shops worldwide has lost ground for 3 months in a row, from 2.5% to 0.76% in August 2026.
Estimated monthly branded searches for TCGplayer worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
Estimated monthly branded searches for Star City Games worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
Estimated monthly branded searches for Troll and Toad worldwide fell 55.3% over 11 measured months, from 40.5K to 18.1K in August 2026.
How is Troll and Toad measured?
Brandwave collects information about searches that people make online using Troll and Toad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- troll and toad
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