Brandwave

How popular isCoolStuffInc in search?

In August 2026, there were an estimated 40.5K branded searches for CoolStuffInc worldwide which held steady over the last 11 months. CoolStuffInc holds 1.4% estimated Share of Search among trading card shops worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TCGplayer94.1%
  2. Star City Games3.1%
  3. CoolStuffInc1.4%
  4. Cardmarket0.76%
  5. Troll and Toad0.62%
  6. Channel Fireball0.07%
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Which trading card shops compete with CoolStuffInc?

CoolStuffInc against trading card shops worldwide, by month

Share of Search by month for TCGplayer, Star City Games, CoolStuffInc. The figures are in the table below the chart.

View monthly share of search table
MonthTCGplayerStar City GamesCoolStuffIncCardmarketTroll and ToadChannel Fireball
Oct 202592.6%3.1%1.7%0.92%1.7%0.08%
Nov 202591.3%3.7%1.7%1.7%1.7%0.1%
Dec 202590.9%3.7%1.6%2%1.6%0.08%
Jan 202690.5%3.7%1.6%2.4%1.6%0.12%
Feb 202690.8%3.7%1.6%2.5%1.3%0.08%
Mar 202692%3%1.4%2.5%1.1%0.05%
Apr 202691.9%3%1.4%2.5%1.1%0.08%
May 202692.1%3%1.4%2.5%0.91%0.05%
Jun 202693.1%3.1%1.4%1.7%0.75%0.05%
Jul 202694.1%3.1%1.4%0.76%0.62%0.04%
Aug 202694.1%3.1%1.4%0.76%0.62%0.07%
Sep 2026——————

  1. 1.TCGplayer

    94.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Star City Games

    3.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.CoolStuffInc

    1.4%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cardmarket

    0.76%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Troll and Toad

    0.62%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Channel Fireball

    0.07%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.

Compare search popularity between CoolStuffInc and its closest rivals

How has branded search demand for CoolStuffInc changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CoolStuffInc worldwide held steady at 40.5K.
  • Across the 11 months ending August 2026, CoolStuffInc’s estimated Share of Search among trading card shops worldwide held steady, from 1.7% to 1.4%.

How did search popularity change for trading card shops worldwide in August 2026?

  1. Cardmarket’s estimated Share of Search among trading card shops worldwide has lost ground for 3 months in a row, from 2.5% to 0.76% in August 2026.

  2. Estimated monthly branded searches for TCGplayer worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

  3. Estimated monthly branded searches for Star City Games worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Troll and Toad worldwide fell 55.3% over 11 measured months, from 40.5K to 18.1K in August 2026.

How is CoolStuffInc measured?

Brandwave collects information about searches that people make online using CoolStuffInc’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • coolstuff inc

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How the Brand Demand Index is measured

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