CoolStuffInc vs Troll and Toad:Which is more popular by branded search?
In August 2026, CoolStuffInc had more branded searches than Troll and Toad among trading card shops worldwide. CoolStuffInc was estimated to have 40.5K branded searches compared to Troll and Toad’s 18.1K, and held a 1.4% Share of Search versus Troll and Toad’s 0.62%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CoolStuffInc or Troll and Toad?
Compare the trading card shops people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CoolStuffInc, Troll and Toad. The figures are in the table below the chart.
View monthly share of search table
| Month | TCGplayer | Star City Games | CoolStuffInc | Cardmarket | Troll and Toad | Channel Fireball |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.6% | 3.1% | 1.7% | 0.92% | 1.7% | 0.08% |
| Nov 2025 | 91.3% | 3.7% | 1.7% | 1.7% | 1.7% | 0.1% |
| Dec 2025 | 90.9% | 3.7% | 1.6% | 2% | 1.6% | 0.08% |
| Jan 2026 | 90.5% | 3.7% | 1.6% | 2.4% | 1.6% | 0.12% |
| Feb 2026 | 90.8% | 3.7% | 1.6% | 2.5% | 1.3% | 0.08% |
| Mar 2026 | 92% | 3% | 1.4% | 2.5% | 1.1% | 0.05% |
| Apr 2026 | 91.9% | 3% | 1.4% | 2.5% | 1.1% | 0.08% |
| May 2026 | 92.1% | 3% | 1.4% | 2.5% | 0.91% | 0.05% |
| Jun 2026 | 93.1% | 3.1% | 1.4% | 1.7% | 0.75% | 0.05% |
| Jul 2026 | 94.1% | 3.1% | 1.4% | 0.76% | 0.62% | 0.04% |
| Aug 2026 | 94.1% | 3.1% | 1.4% | 0.76% | 0.62% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the CoolStuffInc and Troll and Toad comparison changed over the last 12 months?
3 findings
- CoolStuffInc was ahead of Troll and Toad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CoolStuffInc’s estimated Share of Search among trading card shops worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Troll and Toad’s estimated Share of Search among trading card shops worldwide moved from 1.7% to 0.62%, and its estimated monthly branded searches moved from 40.5K to 18.1K.
How did search popularity change for trading card shops worldwide in August 2026?
1 change
Estimated monthly branded searches for Troll and Toad worldwide fell 55.3% over 11 measured months, from 40.5K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CoolStuffInc’s and Troll and Toad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CoolStuffInc
1 branded search term
- coolstuff inc
Troll and Toad
1 branded search term
- troll and toad
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.