Brandwave

Trading card shops:Which brands are most popular in search?

In August 2026, TCGplayer was the most searched among trading card shops worldwide, with an estimated 2.7M branded searches and 94.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TCGplayer94.1%
  2. Star City Games3.1%
  3. CoolStuffInc1.4%
  4. Cardmarket0.76%
  5. Troll and Toad0.62%
  6. Channel Fireball0.07%

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Share of SearchLeaderboard

Compare the trading card shops people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among trading card shops worldwide, by month

Share of Search by month for TCGplayer, Star City Games. The figures are in the table below the chart.

View monthly share of search table
MonthTCGplayerStar City GamesCoolStuffIncCardmarketTroll and ToadChannel Fireball
Oct 202592.6%3.1%1.7%0.92%1.7%0.08%
Nov 202591.3%3.7%1.7%1.7%1.7%0.1%
Dec 202590.9%3.7%1.6%2%1.6%0.08%
Jan 202690.5%3.7%1.6%2.4%1.6%0.12%
Feb 202690.8%3.7%1.6%2.5%1.3%0.08%
Mar 202692%3%1.4%2.5%1.1%0.05%
Apr 202691.9%3%1.4%2.5%1.1%0.08%
May 202692.1%3%1.4%2.5%0.91%0.05%
Jun 202693.1%3.1%1.4%1.7%0.75%0.05%
Jul 202694.1%3.1%1.4%0.76%0.62%0.04%
Aug 202694.1%3.1%1.4%0.76%0.62%0.07%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.TCGplayer

    94.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Star City Games

    3.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.CoolStuffInc

    1.4%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cardmarket

    0.76%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Troll and Toad

    0.62%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Channel Fireball

    0.07%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among trading card shops worldwide?

In August 2026, TCGplayer was the most searched among trading card shops worldwide, with an estimated 2.7M branded searches and 94.1% estimated Share of Search within this set. Star City Games is in 2nd place, 90.9 percentage points behind at 3.1% Share of Search.

Global trading card shops, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
TCGplayer92.6% → 94.1%94.1%Jul 202690.5%Jan 20261st
Star City Games3.1%3.7%Nov 20253%Apr 20262nd
CoolStuffInc1.7% → 1.4%1.7%Oct 20251.4%Apr 20263rd
Cardmarket0.92% → 0.76%2.5%May 20260.76%Aug 20265th → 4th
Troll and Toad1.7% → 0.62%1.7%Oct 20250.62%Aug 20264th → 5th
Channel Fireball0.08% → 0.07%0.12%Jan 20260.04%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, TCGplayer’s estimated Share of Search among trading card shops worldwide increased from 92.6% to 94.1%.
  • Across the 11 months ending August 2026, Troll and Toad’s estimated Share of Search among trading card shops worldwide decreased from 1.7% to 0.62%.
  • Across the 11 months ending August 2026, TCGplayer’s estimated Share of Search among trading card shops worldwide peaked at 94.1% in July 2026 and was lowest at 90.5% in January 2026.
  • Across the 11 months ending August 2026, Cardmarket’s estimated Share of Search among trading card shops worldwide peaked at 2.5% in May 2026 and was lowest at 0.76% in August 2026.
  • Across the 11 months ending August 2026, Cardmarket rose from 5th to 4th among trading card shops worldwide.
  • Across the 11 months ending August 2026, Troll and Toad fell from 4th to 5th among trading card shops worldwide.
  • Across the 11 months ending August 2026, Star City Games, CoolStuffInc and Channel Fireball held steady: their estimated Share of Search among trading card shops worldwide each moved less than 0.5 percentage points.

How did search popularity change for trading card shops worldwide in August 2026?

  1. Cardmarket’s estimated Share of Search among trading card shops worldwide has lost ground for 3 months in a row, from 2.5% to 0.76% in August 2026.

  2. Estimated monthly branded searches for TCGplayer worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

  3. Estimated monthly branded searches for Star City Games worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Troll and Toad worldwide fell 55.3% over 11 measured months, from 40.5K to 18.1K in August 2026.

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