TCGplayer vs Troll and Toad:Which is searched more?
In August 2026, TCGplayer had more branded searches than Troll and Toad among trading card shops worldwide. TCGplayer was estimated to have 2.7M branded searches compared to Troll and Toad’s 18.1K, and held a 91.2% Share of Search versus Troll and Toad’s 0.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, TCGplayer or Troll and Toad?
Compare the trading card shops people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TCGplayer, Troll and Toad. The figures are in the table below the chart.
View monthly share of search table
| Month | TCGplayer | Troll and Toad |
|---|---|---|
| Oct 2025 | 89.8% | 1.6% |
| Nov 2025 | 88% | 1.6% |
| Dec 2025 | 87.7% | 1.6% |
| Jan 2026 | 87.3% | 1.6% |
| Feb 2026 | 87.6% | 1.3% |
| Mar 2026 | 89.2% | 1.1% |
| Apr 2026 | 89.2% | 1.1% |
| May 2026 | 89.4% | 0.88% |
| Jun 2026 | 90.3% | 0.73% |
| Jul 2026 | 91.2% | 0.6% |
| Aug 2026 | 91.2% | 0.6% |
| Sep 2026 | — | — |
How has the TCGplayer and Troll and Toad comparison changed over the last 12 months?
3 findings
- TCGplayer was ahead of Troll and Toad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TCGplayer’s estimated Share of Search among trading card shops worldwide moved from 89.8% to 91.2%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
- Across the 11 months ending August 2026, Troll and Toad’s estimated Share of Search among trading card shops worldwide moved from 1.6% to 0.6%, and its estimated monthly branded searches moved from 40.5K to 18.1K.
How did search popularity change for trading card shops worldwide in August 2026?
2 changes
Estimated monthly branded searches for TCGplayer worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
Estimated monthly branded searches for Troll and Toad worldwide fell 55.3% over 11 measured months, from 40.5K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using TCGplayer’s and Troll and Toad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
TCGplayer
1 branded search term
- tcg player
Troll and Toad
1 branded search term
- troll and toad
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.